{"status":true,"post":{"id":22021,"user_id":6,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:14:29","created_at":"2020-06-11T21:00:00.000000Z","updated_at":"2022-10-24T11:14:29.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":22021,"is_featured":0,"title":"Aile \u015firketlerinde pandemi: \u2018Krizi ziyan etmeyin\u2019","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Dr. \u0130lhami F\u0131nd\u0131k\u00e7\u0131<\/strong><\/span>
<\/strong><\/span><\/p>

Aile \u015firketlerinin; ailede ge\u00e7imsizlik, liderlik m\u00fccadelesi, payla\u015fma, m\u00fclkiyet, marka \u00fcretme, kurumsalla\u015fma, yeni ku\u015faklara devir gibi geleneksel sorunlar\u0131na, k\u00fcresel salg\u0131nla m\u00fccadele de eklendi. Zira b\u00fct\u00fcn hayat\u0131 etkileyen k\u00fcresel salg\u0131n, i\u015f d\u00fcnyas\u0131n\u0131n y\u00fczde 95\u2019ini olu\u015fturan aile \u015firketlerini derinden etkileyen bir krize d\u00f6n\u00fc\u015ft\u00fc. Pandemi s\u00fcrecinin, aile \u015firketleri i\u00e7in \u00fcretti\u011fi riskleri ve bunlar\u0131 f\u0131rsata \u00e7evirecek temel \u00f6nlemleri \u00f6zetlemeye \u00e7al\u0131\u015fal\u0131m:<\/span><\/p>

Krizler geli\u015ftirir<\/strong><\/span><\/p>

* Bir yanda duygu k\u00f6kenli aile, di\u011fer yanda mant\u0131k ve k\u00e2r ama\u00e7l\u0131 i\u015fletme. Her iki yap\u0131n\u0131n birlikte idaresini karma\u015f\u0131k hale getiren dinamik; kurumlar\u0131n geli\u015fmelerini sa\u011flayan \u2018birlik hazinesi\u2019nin yeterince fark\u0131nda olmamalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir alt yap\u0131y\u0131 olu\u015fturmamalar\u0131. <\/span>
* \u0130\u015f d\u00fcnyas\u0131 ve \u00e7al\u0131\u015fma hayat\u0131, pandemi s\u00fcreci ve sonras\u0131ndan ciddi bi\u00e7imde etkilenecek. Zira arz talep dengesi, k\u00fcresel i\u015fsizlik, \u00e7al\u0131\u015fma hayat\u0131, \u00e7al\u0131\u015fan\u0131n ve i\u015fletme sahibinin gelir gider dengesi, ekonomik canl\u0131l\u0131k, yeni yat\u0131r\u0131mlar ve benzeri g\u00f6stergeler etkilendi ve etkilenecek.<\/span>
* Uluslararas\u0131 \u00c7al\u0131\u015fma \u00d6rg\u00fct\u00fc\u2019n\u00fcn (ILO), pandemi sonras\u0131 i\u015f d\u00fcnyas\u0131na y\u00f6nelik en d\u00fc\u015f\u00fck i\u015fsizlik tahmini senaryosuna g\u00f6re, k\u00fcresel GSMH\u2019nin y\u00fczde 2 azalaca\u011f\u0131 ve mevcuda 5.3 milyon, en y\u00fcksek i\u015fsizlik tahmini senaryosuna g\u00f6re ise k\u00fcresel GSMH\u2019nin y\u00fczde 8 azalaca\u011f\u0131 ve mevcuda 24.7 milyon i\u015fsizin eklenece\u011fi y\u00f6n\u00fcnde (ILO Covid-19 ve \u00c7al\u0131\u015fma Ya\u015fam\u0131, 18.03.2020).<\/span>
* Aile \u015firketinin genellikle kurucu liderin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde zorluktan geldi\u011fini, birlik, beraberlik g\u00fcc\u00fcyle h\u0131zla geli\u015fti\u011fini, zamanla kurall\u0131 bir ya\u015fama ge\u00e7(e)medi\u011finden ve yine \u00e7o\u011funlukla aile ili\u015fkilerinden dolay\u0131 zay\u0131flad\u0131\u011f\u0131n\u0131 biliyoruz. O halde tam da bu d\u00f6nemde k\u00fcresel salg\u0131n\u0131 bir f\u0131rsata \u00e7evirmek ve bozulan dengeyi yeniden yakalamak i\u00e7in daha fazla ak\u0131lla hareket etmek zorunday\u0131z.<\/span>
* Aile \u015firketlerinin da\u011f\u0131lmas\u0131nda ekonomik sebepler de\u011fil, aile ili\u015fkilerindeki sorunlar, birinci s\u0131rada rol oynuyor. Dolay\u0131s\u0131yla aile \u015firketlerinin temel amac\u0131n\u0131n s\u00fcreklilik ve s\u00fcrd\u00fcr\u00fclebilirlik oldu\u011fu unutulmamal\u0131.<\/span>
* Kurumdaki personel ya\u011flanmas\u0131, genel giderler, fireler, kalite, verimlilik, yeni pazarlar, organizasyon \u015femalar\u0131, toplant\u0131 d\u00fczenleri gibi konular, detayl\u0131 bi\u00e7imde yeniden \u00e7al\u0131\u015f\u0131lmal\u0131. Pandemi s\u00fcrecinde baz\u0131 kurumlarda daha az i\u015f g\u00fcc\u00fcyle ayn\u0131 i\u015flerin ayn\u0131 kalitede yap\u0131labildi\u011fini unutmay\u0131n.<\/span>
* Devletlerin, bilim kurullar\u0131yla bu s\u00fcreci y\u00f6netmeleri gibi aile \u015firketleri de kendi akl\u0131yla yetinmemeli, kuruma \u00f6zel bir bilim kurulu, dan\u0131\u015fma kurulu yahut ba\u011f\u0131ms\u0131z y\u00f6netim kurulu \u00fcyesiyle hareket etmeli. <\/span>
Zira yeni d\u00f6nemde i\u015fi bilmek, paradan ve \u00fcretimden anlamak yetmeyecek.<\/span><\/p>

\u00d6mr\u00fc a\u015fan ama\u00e7lar<\/strong><\/span><\/p>

* Kurumsal bir yap\u0131, hissedar aile \u00fcyelerinin ili\u015fkileri, payla\u015f\u0131m, lider yedeklemesi, yeni ku\u015faklar\u0131n i\u015f hayat\u0131na uyumlar\u0131 gibi konular, yaz\u0131lacak bir aile \u015firketi anayasas\u0131yla yahut mevcut anayasan\u0131n g\u00fcncellenmesiyle yeniden d\u00fczenlenmeli.<\/span>
* Yeni normlar\u0131n ve normallerin \u015fekillendirece\u011fi aile ve i\u015f ya\u015fam\u0131nda, temel insani ve ahlaki de\u011ferlerden \u00f6d\u00fcn vermeden h\u0131zl\u0131 de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcme uyum sa\u011flayacak bilimsel bir aray\u0131\u015f ve d\u00fc\u015f\u00fcnce \u00fcretimi i\u00e7inde olmak zorunlu.<\/span>
* Pandemi s\u00fcreci ve sonras\u0131nda s\u00fcrekli \u015fik\u00e2yet eden, devlet destekleri d\u0131\u015f\u0131nda bir \u00e7abas\u0131 olmayan, k\u00fc\u00e7\u00fclmeyi d\u00fc\u015f\u00fcnen, aile i\u00e7i sorunlar\u0131 a\u015famayan birinci tablo. Konuyu bilimsel verilerle yak\u0131ndan izleyen, s\u00fcreci y\u00f6neten, \u00e7ok \u00e7al\u0131\u015fan, de\u011fi\u015fimin gerektirdi\u011fi ad\u0131mlar\u0131 ve yeni giri\u015fim f\u0131rsatlar\u0131n\u0131 ara\u015ft\u0131ran, ailede birli\u011fi sa\u011flayan ikinci tablo. Hangi tabloda yer al\u0131yorsunuz?<\/span>
* Unutmayal\u0131m ki hayat, krizlerle dolu. Bir anda i\u015finiz durabiliyor, fabrikan\u0131z var \u00e7al\u0131\u015ft\u0131ram\u0131yorsunuz, pazar\u0131n\u0131z var sat\u0131\u015f yapam\u0131yorsunuz, paran\u0131z var yat\u0131r\u0131m yapam\u0131yorsunuz. Krizler elimizde de\u011fil ama onlar\u0131 geli\u015fmemiz i\u00e7in kullanmak elimizde.<\/span>
* Aile \u015firketlerinin, kurum sahiplerine \u00fcretti\u011fi maddi de\u011ferler, sa\u011fl\u0131kl\u0131, mutlu ve s\u00fcrd\u00fcr\u00fclebilir bir hayat i\u00e7in yeterli de\u011fil. \u00d6mr\u00fcn\u00fcz\u00fc a\u015fan de\u011ferleriniz ve ama\u00e7lar\u0131n\u0131z yoksa daha fazla gecikmeyin ve Churchill\u2019in ifadesiyle \u2018Krizi ziyan etmeyin\u2019.<\/span><\/p> \t\t\t\t","slug":"aile-sirketlerinde-pandemi-krizi-ziyan-etmeyin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Aile \u015firketlerinde pandemi: \u2018Krizi ziyan etmeyin\u2019","meta_description":"Dr. \u0130lhami F\u0131nd\u0131k\u00e7\u0131","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1077,"cropped_1200x675":null,"user":{"id":6,"name":"\u0130LHAM\u0130","surname":"FINDIK\u00c7I","email":"kerem49@gonultas.org","slug":"dr-ilhami-findikci","avatar":"\/front\/uploads\/avatar\/17336916007TlCwM70HUjW9XY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T10:21:29.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":22120,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":22021,"locale":"tr","category_id":73,"title":"Aile \u015firketlerinde pandemi: \u2018Krizi ziyan etmeyin\u2019","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Dr. \u0130lhami F\u0131nd\u0131k\u00e7\u0131<\/strong><\/span>
<\/strong><\/span><\/p>

Aile \u015firketlerinin; ailede ge\u00e7imsizlik, liderlik m\u00fccadelesi, payla\u015fma, m\u00fclkiyet, marka \u00fcretme, kurumsalla\u015fma, yeni ku\u015faklara devir gibi geleneksel sorunlar\u0131na, k\u00fcresel salg\u0131nla m\u00fccadele de eklendi. Zira b\u00fct\u00fcn hayat\u0131 etkileyen k\u00fcresel salg\u0131n, i\u015f d\u00fcnyas\u0131n\u0131n y\u00fczde 95\u2019ini olu\u015fturan aile \u015firketlerini derinden etkileyen bir krize d\u00f6n\u00fc\u015ft\u00fc. Pandemi s\u00fcrecinin, aile \u015firketleri i\u00e7in \u00fcretti\u011fi riskleri ve bunlar\u0131 f\u0131rsata \u00e7evirecek temel \u00f6nlemleri \u00f6zetlemeye \u00e7al\u0131\u015fal\u0131m:<\/span><\/p>

Krizler geli\u015ftirir<\/strong><\/span><\/p>

* Bir yanda duygu k\u00f6kenli aile, di\u011fer yanda mant\u0131k ve k\u00e2r ama\u00e7l\u0131 i\u015fletme. Her iki yap\u0131n\u0131n birlikte idaresini karma\u015f\u0131k hale getiren dinamik; kurumlar\u0131n geli\u015fmelerini sa\u011flayan \u2018birlik hazinesi\u2019nin yeterince fark\u0131nda olmamalar\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir alt yap\u0131y\u0131 olu\u015fturmamalar\u0131. <\/span>
* \u0130\u015f d\u00fcnyas\u0131 ve \u00e7al\u0131\u015fma hayat\u0131, pandemi s\u00fcreci ve sonras\u0131ndan ciddi bi\u00e7imde etkilenecek. Zira arz talep dengesi, k\u00fcresel i\u015fsizlik, \u00e7al\u0131\u015fma hayat\u0131, \u00e7al\u0131\u015fan\u0131n ve i\u015fletme sahibinin gelir gider dengesi, ekonomik canl\u0131l\u0131k, yeni yat\u0131r\u0131mlar ve benzeri g\u00f6stergeler etkilendi ve etkilenecek.<\/span>
* Uluslararas\u0131 \u00c7al\u0131\u015fma \u00d6rg\u00fct\u00fc\u2019n\u00fcn (ILO), pandemi sonras\u0131 i\u015f d\u00fcnyas\u0131na y\u00f6nelik en d\u00fc\u015f\u00fck i\u015fsizlik tahmini senaryosuna g\u00f6re, k\u00fcresel GSMH\u2019nin y\u00fczde 2 azalaca\u011f\u0131 ve mevcuda 5.3 milyon, en y\u00fcksek i\u015fsizlik tahmini senaryosuna g\u00f6re ise k\u00fcresel GSMH\u2019nin y\u00fczde 8 azalaca\u011f\u0131 ve mevcuda 24.7 milyon i\u015fsizin eklenece\u011fi y\u00f6n\u00fcnde (ILO Covid-19 ve \u00c7al\u0131\u015fma Ya\u015fam\u0131, 18.03.2020).<\/span>
* Aile \u015firketinin genellikle kurucu liderin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde zorluktan geldi\u011fini, birlik, beraberlik g\u00fcc\u00fcyle h\u0131zla geli\u015fti\u011fini, zamanla kurall\u0131 bir ya\u015fama ge\u00e7(e)medi\u011finden ve yine \u00e7o\u011funlukla aile ili\u015fkilerinden dolay\u0131 zay\u0131flad\u0131\u011f\u0131n\u0131 biliyoruz. O halde tam da bu d\u00f6nemde k\u00fcresel salg\u0131n\u0131 bir f\u0131rsata \u00e7evirmek ve bozulan dengeyi yeniden yakalamak i\u00e7in daha fazla ak\u0131lla hareket etmek zorunday\u0131z.<\/span>
* Aile \u015firketlerinin da\u011f\u0131lmas\u0131nda ekonomik sebepler de\u011fil, aile ili\u015fkilerindeki sorunlar, birinci s\u0131rada rol oynuyor. Dolay\u0131s\u0131yla aile \u015firketlerinin temel amac\u0131n\u0131n s\u00fcreklilik ve s\u00fcrd\u00fcr\u00fclebilirlik oldu\u011fu unutulmamal\u0131.<\/span>
* Kurumdaki personel ya\u011flanmas\u0131, genel giderler, fireler, kalite, verimlilik, yeni pazarlar, organizasyon \u015femalar\u0131, toplant\u0131 d\u00fczenleri gibi konular, detayl\u0131 bi\u00e7imde yeniden \u00e7al\u0131\u015f\u0131lmal\u0131. Pandemi s\u00fcrecinde baz\u0131 kurumlarda daha az i\u015f g\u00fcc\u00fcyle ayn\u0131 i\u015flerin ayn\u0131 kalitede yap\u0131labildi\u011fini unutmay\u0131n.<\/span>
* Devletlerin, bilim kurullar\u0131yla bu s\u00fcreci y\u00f6netmeleri gibi aile \u015firketleri de kendi akl\u0131yla yetinmemeli, kuruma \u00f6zel bir bilim kurulu, dan\u0131\u015fma kurulu yahut ba\u011f\u0131ms\u0131z y\u00f6netim kurulu \u00fcyesiyle hareket etmeli. <\/span>
Zira yeni d\u00f6nemde i\u015fi bilmek, paradan ve \u00fcretimden anlamak yetmeyecek.<\/span><\/p>

\u00d6mr\u00fc a\u015fan ama\u00e7lar<\/strong><\/span><\/p>

* Kurumsal bir yap\u0131, hissedar aile \u00fcyelerinin ili\u015fkileri, payla\u015f\u0131m, lider yedeklemesi, yeni ku\u015faklar\u0131n i\u015f hayat\u0131na uyumlar\u0131 gibi konular, yaz\u0131lacak bir aile \u015firketi anayasas\u0131yla yahut mevcut anayasan\u0131n g\u00fcncellenmesiyle yeniden d\u00fczenlenmeli.<\/span>
* Yeni normlar\u0131n ve normallerin \u015fekillendirece\u011fi aile ve i\u015f ya\u015fam\u0131nda, temel insani ve ahlaki de\u011ferlerden \u00f6d\u00fcn vermeden h\u0131zl\u0131 de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcme uyum sa\u011flayacak bilimsel bir aray\u0131\u015f ve d\u00fc\u015f\u00fcnce \u00fcretimi i\u00e7inde olmak zorunlu.<\/span>
* Pandemi s\u00fcreci ve sonras\u0131nda s\u00fcrekli \u015fik\u00e2yet eden, devlet destekleri d\u0131\u015f\u0131nda bir \u00e7abas\u0131 olmayan, k\u00fc\u00e7\u00fclmeyi d\u00fc\u015f\u00fcnen, aile i\u00e7i sorunlar\u0131 a\u015famayan birinci tablo. Konuyu bilimsel verilerle yak\u0131ndan izleyen, s\u00fcreci y\u00f6neten, \u00e7ok \u00e7al\u0131\u015fan, de\u011fi\u015fimin gerektirdi\u011fi ad\u0131mlar\u0131 ve yeni giri\u015fim f\u0131rsatlar\u0131n\u0131 ara\u015ft\u0131ran, ailede birli\u011fi sa\u011flayan ikinci tablo. Hangi tabloda yer al\u0131yorsunuz?<\/span>
* Unutmayal\u0131m ki hayat, krizlerle dolu. Bir anda i\u015finiz durabiliyor, fabrikan\u0131z var \u00e7al\u0131\u015ft\u0131ram\u0131yorsunuz, pazar\u0131n\u0131z var sat\u0131\u015f yapam\u0131yorsunuz, paran\u0131z var yat\u0131r\u0131m yapam\u0131yorsunuz. Krizler elimizde de\u011fil ama onlar\u0131 geli\u015fmemiz i\u00e7in kullanmak elimizde.<\/span>
* Aile \u015firketlerinin, kurum sahiplerine \u00fcretti\u011fi maddi de\u011ferler, sa\u011fl\u0131kl\u0131, mutlu ve s\u00fcrd\u00fcr\u00fclebilir bir hayat i\u00e7in yeterli de\u011fil. \u00d6mr\u00fcn\u00fcz\u00fc a\u015fan de\u011ferleriniz ve ama\u00e7lar\u0131n\u0131z yoksa daha fazla gecikmeyin ve Churchill\u2019in ifadesiyle \u2018Krizi ziyan etmeyin\u2019.<\/span><\/p> \t\t\t\t","slug":"aile-sirketlerinde-pandemi-krizi-ziyan-etmeyin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Aile \u015firketlerinde pandemi: \u2018Krizi ziyan etmeyin\u2019","meta_description":"Dr. \u0130lhami F\u0131nd\u0131k\u00e7\u0131","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1077,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}