{"status":true,"post":{"id":38271,"user_id":6,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2023-03-27 08:44:00","created_at":"2023-03-27T05:44:00.000000Z","updated_at":"2023-03-27T05:44:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":38271,"is_featured":0,"title":"Aile \u015firketinin manevi sermayesi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"DR. \u0130LHAM\u0130 FINDIK\u00c7I","content":"

Bir kurumu rakamlarla y\u00f6netmek m\u00fcmk\u00fcn. Ama her konuda oldu\u011fu gibi maddi sermaye, kayna\u011f\u0131n\u0131 de\u011ferlerden alan manevi sermaye ile ta\u00e7land\u0131r\u0131lmazsa kurumun ayakta kalmas\u0131 ve yeni nesillere ge\u00e7mesi zor.<\/span><\/p>

\u00a0<\/span><\/p>

Aile \u015firketlerinin hik\u00e2yesi birbirine benzer. Genellikle k\u0131r k\u00f6kenli giri\u015fimci, bir ustan\u0131n yan\u0131nda \u00e7\u0131rak olarak ba\u015flad\u0131\u011f\u0131 i\u015fi k\u0131sa zamanda \u00f6\u011frenir ve kendi i\u015fini kurar. Yan\u0131na en yak\u0131nlar\u0131n\u0131 al\u0131r. Temel ki\u015filik \u00f6zellikleri bak\u0131m\u0131ndan liderlik \u00f6zelli\u011fi olan kurucu; zeki, kararl\u0131, \u00a0\u00e7al\u0131\u015fkan ve h\u0131rsl\u0131d\u0131r. \u0130\u015fin \u00e7ekirde\u011finden geldi\u011fi ve g\u00f6z\u00fc kara at\u0131l\u0131mlar yapabildi\u011fi i\u00e7in ticarete k\u0131sa zamanda h\u00e2kim olur ve i\u015fini h\u0131zla b\u00fcy\u00fct\u00fcr. Bu b\u00fcy\u00fcmede yap\u0131lanmam\u0131\u015f ve kurallar\u0131 zay\u0131f i\u00e7 ve d\u0131\u015f pazarlarda sa\u011flanan ba\u015far\u0131n\u0131n rol\u00fc b\u00fcy\u00fckt\u00fcr.<\/span><\/p>

Aile \u015firketi sahipleri, kendileri i\u015fin ba\u015f\u0131nda olduklar\u0131, \u00e7ok \u00e7al\u0131\u015ft\u0131klar\u0131, h\u0131zl\u0131 karar verdikleri ve i\u015fe as\u0131ld\u0131klar\u0131 i\u00e7in k\u0131sa zamanda \u00f6nemli paralar kazan\u0131r. Bunlar, g\u00f6steri\u015fli fabrika binalar\u0131na, makina alt yap\u0131s\u0131na yat\u0131r\u0131m olarak d\u00f6ner. \u0130\u015f, yatay ve dikey olarak b\u00fcy\u00fcr. Bu arada s\u00fcsl\u00fc ofisler, yeni arabalar, farkl\u0131 semtlerde evler al\u0131nm\u0131\u015f, ailenin ya\u015fam k\u00fclt\u00fcr\u00fc de\u011fi\u015fmeye ba\u015flam\u0131\u015ft\u0131r.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

D\u00d6N\u00dcM NOKTASI: MADD\u0130 DOYUM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u0130\u015f belirli bir b\u00fcy\u00fckl\u00fc\u011fe gelip y\u00f6netim ve organizasyon, insan kaynaklar\u0131 y\u00f6netimi, verimlilik, kalite, maliyet muhasebesi, lider yedeklemesi, insan ili\u015fkileri gibi aile \u015firketi sahiplerinin pek de al\u0131\u015f\u0131k olmad\u0131\u011f\u0131, hatta s\u00fcs g\u00f6rd\u00fc\u011f\u00fc kavramlar i\u015fin i\u00e7ine girdi\u011finde s\u0131k\u0131nt\u0131lar da ba\u015flar.<\/span><\/p>

\u00a0<\/span><\/p>

Aile ve i\u015fletmenin maddi doyuma ula\u015fmas\u0131, kritik d\u00f6n\u00fcm noktas\u0131n\u0131 olu\u015fturur. Bu maddi birikimi s\u00fcrd\u00fcrecek manevi sermaye, yani kurumsal bir alt yap\u0131 ve kurum k\u00fclt\u00fcr\u00fc olu\u015fturulamam\u0131\u015f, \u00f6zellikle insana yat\u0131r\u0131m yap\u0131lmam\u0131\u015f ise ailenin de\u011ferleri y\u0131pranmaya ve kurum h\u0131zla kan kaybetmeye ba\u015flar. Kurucu liderin g\u00fcc\u00fc zay\u0131flar, \u00e7al\u0131\u015fan ve \u00f6zellikle \u00e7al\u0131\u015fmayan aile \u00fcyelerinin sesleri daha g\u00fcr \u00e7\u0131kmaya ba\u015flar, herkes kendi \u00e7\u0131kar\u0131n\u0131n pe\u015fine d\u00fc\u015fer, \u2018biz\u2019 ruhu zay\u0131flar, aile \u00fcyeleri harcama yar\u0131\u015f\u0131na girer, \u00f6zellikle yeni ku\u015faklar\u0131n harcamalar\u0131 bir zaafa d\u00f6n\u00fc\u015f\u00fcr, i\u015fi y\u00f6netenler birbirlerini y\u00f6netmeye \u00e7al\u0131\u015f\u0131r, liderlik g\u00fcc\u00fc sorgulan\u0131r, \u00a0g\u00f6r\u00fc\u015f ayr\u0131l\u0131klar\u0131 ve gereksiz tart\u0131\u015fmalar ki\u015fisel \u00e7at\u0131\u015fmalara d\u00f6n\u00fc\u015f\u00fcr. Zira insanlar\u0131 bir arada tutan maddi sermaye h\u0131zla artarken manevi sermaye ayn\u0131 h\u0131zla erimi\u015ftir. \u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Beden ve ruh dengesindeki bozulman\u0131n insan\u0131 hasta etmesi gibi canl\u0131 bir sosyal sistem olan kurumlar\u0131n, maddi ve manevi sermayeleri aras\u0131ndaki dengenin bozulmas\u0131 da kurumsal hastal\u0131klara yol a\u00e7ar.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

\u0130NSANA YATIRIM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Aile \u015firketinin varl\u0131\u011f\u0131n\u0131 sa\u011fl\u0131kl\u0131 bi\u00e7imde s\u00fcrd\u00fcrebilmesi i\u00e7in \u00fcretim, makina, pazar, bina, ara\u00e7, ev gibi maddi yat\u0131r\u0131mlar\u0131 ihtiyaca g\u00f6re ve uygun zamanda kar\u015f\u0131lamas\u0131 gerekir. Ama bu yetmez. Ailenin varl\u0131\u011f\u0131, birli\u011fi ve b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fcn korunmas\u0131, kurumun yeni ku\u015faklarda s\u00fcrd\u00fcr\u00fclebilmesi i\u00e7in \u00f6zellikle manevi sermayenin korunmas\u0131, kayna\u011f\u0131n\u0131 ailenin temel de\u011ferlerinden alan kurumsal de\u011ferler sisteminin bir aile anayasas\u0131 \u015feklinde geli\u015ftirilmesi, yaz\u0131lmas\u0131 ve imzalanmas\u0131 \u015fart.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Aile \u015firketinin manevi sermayesinin ba\u015fl\u0131ca bile\u015fenleri aras\u0131nda temel aile de\u011ferlerinin, sevgi, sayg\u0131 ve adaletin, s\u00f6nmeyen bir me\u015fale gibi ayakta tutulmas\u0131 yer al\u0131r. Bu ise aile \u00fcyelerine, \u00f6zellikle yeni ku\u015fak gen\u00e7lere; yurt d\u0131\u015f\u0131nda e\u011fitim olana\u011f\u0131 sa\u011flamak, son model arabalar almak ve hak etmedikleri halde \u00fcst y\u00f6netim konumlar\u0131n\u0131 vermekten \u00f6nce onlar\u0131, g\u00fczel bir insan olarak yeti\u015ftirmek derdi ile dertli olmay\u0131 gerektirir. Bu hassasiyet, \u00e7ocuk annesinin karn\u0131ndayken ba\u015flamal\u0131. Zira d\u00fcnyadaki t\u00fcm sistemlerde oldu\u011fu gibi aile \u015firketlerinde de en \u00f6nemli sermaye, g\u00fczel yeti\u015fmi\u015f insan kayna\u011f\u0131d\u0131r.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Hakk\u0131, adaleti vererek geli\u015fmeyi, iyilik yapman\u0131n de\u011ferini, \u00f6tekini g\u00f6zetmenin keyfini, g\u00f6n\u00fcl dili ile konu\u015fmay\u0131, g\u00f6zlerini bu d\u00fcnya kadar \u00f6telerin \u00f6tesine de \u00e7evirmeyi bilen hazreti insandan s\u00f6z ediyoruz. Bir anlam aray\u0131\u015f\u0131 i\u00e7inde oldu\u011fu bilinciyle insani de\u011ferlere a\u015fina aile \u00fcyeleri ve profesyonel \u00e7al\u0131\u015fanlar\u0131 olan kurumlar, elbette uzun \u00f6m\u00fcrl\u00fc olacak. \u00c7\u00fcnk\u00fc bu insanlar, kendilerini kurumun \u00fcst\u00fcnde de\u011fil, ancak bir hizmetk\u00e2r\u0131 gibi g\u00f6r\u00fcrler.\u00a0<\/span><\/p>","slug":"aile-sirketinin-manevi-sermayesi","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1278,"cropped_1200x675":null,"user":{"id":6,"name":"\u0130LHAM\u0130","surname":"FINDIK\u00c7I","email":"kerem49@gonultas.org","slug":"dr-ilhami-findikci","avatar":"\/front\/uploads\/avatar\/17336916007TlCwM70HUjW9XY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T10:21:29.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":38397,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":38271,"locale":"tr","category_id":73,"title":"Aile \u015firketinin manevi sermayesi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"DR. \u0130LHAM\u0130 FINDIK\u00c7I","content":"

Bir kurumu rakamlarla y\u00f6netmek m\u00fcmk\u00fcn. Ama her konuda oldu\u011fu gibi maddi sermaye, kayna\u011f\u0131n\u0131 de\u011ferlerden alan manevi sermaye ile ta\u00e7land\u0131r\u0131lmazsa kurumun ayakta kalmas\u0131 ve yeni nesillere ge\u00e7mesi zor.<\/span><\/p>

\u00a0<\/span><\/p>

Aile \u015firketlerinin hik\u00e2yesi birbirine benzer. Genellikle k\u0131r k\u00f6kenli giri\u015fimci, bir ustan\u0131n yan\u0131nda \u00e7\u0131rak olarak ba\u015flad\u0131\u011f\u0131 i\u015fi k\u0131sa zamanda \u00f6\u011frenir ve kendi i\u015fini kurar. Yan\u0131na en yak\u0131nlar\u0131n\u0131 al\u0131r. Temel ki\u015filik \u00f6zellikleri bak\u0131m\u0131ndan liderlik \u00f6zelli\u011fi olan kurucu; zeki, kararl\u0131, \u00a0\u00e7al\u0131\u015fkan ve h\u0131rsl\u0131d\u0131r. \u0130\u015fin \u00e7ekirde\u011finden geldi\u011fi ve g\u00f6z\u00fc kara at\u0131l\u0131mlar yapabildi\u011fi i\u00e7in ticarete k\u0131sa zamanda h\u00e2kim olur ve i\u015fini h\u0131zla b\u00fcy\u00fct\u00fcr. Bu b\u00fcy\u00fcmede yap\u0131lanmam\u0131\u015f ve kurallar\u0131 zay\u0131f i\u00e7 ve d\u0131\u015f pazarlarda sa\u011flanan ba\u015far\u0131n\u0131n rol\u00fc b\u00fcy\u00fckt\u00fcr.<\/span><\/p>

Aile \u015firketi sahipleri, kendileri i\u015fin ba\u015f\u0131nda olduklar\u0131, \u00e7ok \u00e7al\u0131\u015ft\u0131klar\u0131, h\u0131zl\u0131 karar verdikleri ve i\u015fe as\u0131ld\u0131klar\u0131 i\u00e7in k\u0131sa zamanda \u00f6nemli paralar kazan\u0131r. Bunlar, g\u00f6steri\u015fli fabrika binalar\u0131na, makina alt yap\u0131s\u0131na yat\u0131r\u0131m olarak d\u00f6ner. \u0130\u015f, yatay ve dikey olarak b\u00fcy\u00fcr. Bu arada s\u00fcsl\u00fc ofisler, yeni arabalar, farkl\u0131 semtlerde evler al\u0131nm\u0131\u015f, ailenin ya\u015fam k\u00fclt\u00fcr\u00fc de\u011fi\u015fmeye ba\u015flam\u0131\u015ft\u0131r.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

D\u00d6N\u00dcM NOKTASI: MADD\u0130 DOYUM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u0130\u015f belirli bir b\u00fcy\u00fckl\u00fc\u011fe gelip y\u00f6netim ve organizasyon, insan kaynaklar\u0131 y\u00f6netimi, verimlilik, kalite, maliyet muhasebesi, lider yedeklemesi, insan ili\u015fkileri gibi aile \u015firketi sahiplerinin pek de al\u0131\u015f\u0131k olmad\u0131\u011f\u0131, hatta s\u00fcs g\u00f6rd\u00fc\u011f\u00fc kavramlar i\u015fin i\u00e7ine girdi\u011finde s\u0131k\u0131nt\u0131lar da ba\u015flar.<\/span><\/p>

\u00a0<\/span><\/p>

Aile ve i\u015fletmenin maddi doyuma ula\u015fmas\u0131, kritik d\u00f6n\u00fcm noktas\u0131n\u0131 olu\u015fturur. Bu maddi birikimi s\u00fcrd\u00fcrecek manevi sermaye, yani kurumsal bir alt yap\u0131 ve kurum k\u00fclt\u00fcr\u00fc olu\u015fturulamam\u0131\u015f, \u00f6zellikle insana yat\u0131r\u0131m yap\u0131lmam\u0131\u015f ise ailenin de\u011ferleri y\u0131pranmaya ve kurum h\u0131zla kan kaybetmeye ba\u015flar. Kurucu liderin g\u00fcc\u00fc zay\u0131flar, \u00e7al\u0131\u015fan ve \u00f6zellikle \u00e7al\u0131\u015fmayan aile \u00fcyelerinin sesleri daha g\u00fcr \u00e7\u0131kmaya ba\u015flar, herkes kendi \u00e7\u0131kar\u0131n\u0131n pe\u015fine d\u00fc\u015fer, \u2018biz\u2019 ruhu zay\u0131flar, aile \u00fcyeleri harcama yar\u0131\u015f\u0131na girer, \u00f6zellikle yeni ku\u015faklar\u0131n harcamalar\u0131 bir zaafa d\u00f6n\u00fc\u015f\u00fcr, i\u015fi y\u00f6netenler birbirlerini y\u00f6netmeye \u00e7al\u0131\u015f\u0131r, liderlik g\u00fcc\u00fc sorgulan\u0131r, \u00a0g\u00f6r\u00fc\u015f ayr\u0131l\u0131klar\u0131 ve gereksiz tart\u0131\u015fmalar ki\u015fisel \u00e7at\u0131\u015fmalara d\u00f6n\u00fc\u015f\u00fcr. Zira insanlar\u0131 bir arada tutan maddi sermaye h\u0131zla artarken manevi sermaye ayn\u0131 h\u0131zla erimi\u015ftir. \u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Beden ve ruh dengesindeki bozulman\u0131n insan\u0131 hasta etmesi gibi canl\u0131 bir sosyal sistem olan kurumlar\u0131n, maddi ve manevi sermayeleri aras\u0131ndaki dengenin bozulmas\u0131 da kurumsal hastal\u0131klara yol a\u00e7ar.\u00a0<\/span><\/p>

\u00a0<\/span><\/strong><\/p>

\u0130NSANA YATIRIM<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Aile \u015firketinin varl\u0131\u011f\u0131n\u0131 sa\u011fl\u0131kl\u0131 bi\u00e7imde s\u00fcrd\u00fcrebilmesi i\u00e7in \u00fcretim, makina, pazar, bina, ara\u00e7, ev gibi maddi yat\u0131r\u0131mlar\u0131 ihtiyaca g\u00f6re ve uygun zamanda kar\u015f\u0131lamas\u0131 gerekir. Ama bu yetmez. Ailenin varl\u0131\u011f\u0131, birli\u011fi ve b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fcn korunmas\u0131, kurumun yeni ku\u015faklarda s\u00fcrd\u00fcr\u00fclebilmesi i\u00e7in \u00f6zellikle manevi sermayenin korunmas\u0131, kayna\u011f\u0131n\u0131 ailenin temel de\u011ferlerinden alan kurumsal de\u011ferler sisteminin bir aile anayasas\u0131 \u015feklinde geli\u015ftirilmesi, yaz\u0131lmas\u0131 ve imzalanmas\u0131 \u015fart.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Aile \u015firketinin manevi sermayesinin ba\u015fl\u0131ca bile\u015fenleri aras\u0131nda temel aile de\u011ferlerinin, sevgi, sayg\u0131 ve adaletin, s\u00f6nmeyen bir me\u015fale gibi ayakta tutulmas\u0131 yer al\u0131r. Bu ise aile \u00fcyelerine, \u00f6zellikle yeni ku\u015fak gen\u00e7lere; yurt d\u0131\u015f\u0131nda e\u011fitim olana\u011f\u0131 sa\u011flamak, son model arabalar almak ve hak etmedikleri halde \u00fcst y\u00f6netim konumlar\u0131n\u0131 vermekten \u00f6nce onlar\u0131, g\u00fczel bir insan olarak yeti\u015ftirmek derdi ile dertli olmay\u0131 gerektirir. Bu hassasiyet, \u00e7ocuk annesinin karn\u0131ndayken ba\u015flamal\u0131. Zira d\u00fcnyadaki t\u00fcm sistemlerde oldu\u011fu gibi aile \u015firketlerinde de en \u00f6nemli sermaye, g\u00fczel yeti\u015fmi\u015f insan kayna\u011f\u0131d\u0131r.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Hakk\u0131, adaleti vererek geli\u015fmeyi, iyilik yapman\u0131n de\u011ferini, \u00f6tekini g\u00f6zetmenin keyfini, g\u00f6n\u00fcl dili ile konu\u015fmay\u0131, g\u00f6zlerini bu d\u00fcnya kadar \u00f6telerin \u00f6tesine de \u00e7evirmeyi bilen hazreti insandan s\u00f6z ediyoruz. Bir anlam aray\u0131\u015f\u0131 i\u00e7inde oldu\u011fu bilinciyle insani de\u011ferlere a\u015fina aile \u00fcyeleri ve profesyonel \u00e7al\u0131\u015fanlar\u0131 olan kurumlar, elbette uzun \u00f6m\u00fcrl\u00fc olacak. \u00c7\u00fcnk\u00fc bu insanlar, kendilerini kurumun \u00fcst\u00fcnde de\u011fil, ancak bir hizmetk\u00e2r\u0131 gibi g\u00f6r\u00fcrler.\u00a0<\/span><\/p>","slug":"aile-sirketinin-manevi-sermayesi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":1278,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}