{"status":true,"post":{"id":21831,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:12:54","created_at":"2020-04-16T21:00:00.000000Z","updated_at":"2022-10-24T11:12:54.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21831,"is_featured":0,"title":"7 ad\u0131mda Dijital ajans se\u00e7imi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212464163a1aeb176e7321930.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Dijital pazarlama ajanslar\u0131, do\u011fru m\u00fc\u015fteri kitlesine online kanallardan ula\u015farak k\u0131sa zamanda sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in en iyi i\u015f ortaklar\u0131d\u0131r. Ancak do\u011fru dijital ajans\u0131 se\u00e7mek ve<\/strong><\/span><span class=\"large\"><strong>onunla katma de\u011feri y\u00fcksek bir sonu\u00e7 elde etmek g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fildir\u2026<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Dijital ajanslarla \u00e7al\u0131\u015fman\u0131n firman\u0131za b\u00fcy\u00fck katk\u0131lar\u0131 olur. Ajanslar, online g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn artmas\u0131n\u0131 sa\u011flar. At\u0131l durumdaki dijital demirba\u015flar\u0131n\u0131z\u0131n (web siteniz, sosyal medya hesaplar\u0131n\u0131z, m\u00fc\u015fteri email listeleriniz) verimli \u015fekilde i\u015fletilmesini \u00fcstlenirler. Bir t\u00fcrl\u00fc yakalayamad\u0131\u011f\u0131n\u0131z ideal m\u00fc\u015fteri profilinize h\u0131zl\u0131ca ula\u015fman\u0131z\u0131 ve \u2018sat\u0131\u015flar\u0131 patlatman\u0131za\u2019 yard\u0131mc\u0131 olurlar. Yapt\u0131\u011f\u0131n\u0131z pazarlama ve reklam harcamas\u0131ndan ne kadar verim ald\u0131\u011f\u0131n\u0131z\u0131 \u00f6l\u00e7ebilirler. Ancak t\u00fcm bunlar, dijital ajanslar ile \u00e7al\u0131\u015fan herkesin<\/span><span class=\"large\">ayn\u0131 fayday\u0131 elde edebilecekleri anlam\u0131na gelmiyor. Dijital ajans mecras\u0131na giri\u015fmeden \u00f6nce a\u015fa\u011f\u0131daki kriterleri bilmenizde b\u00fcy\u00fck yarar var.<\/span><\/p>  <p><span class=\"large\"><strong>1.<\/strong> <strong>Dijital kampanya b\u00fct\u00e7enizi ve kaynaklar\u0131n\u0131z\u0131 listeleyin: <\/strong>Bir dijital pazarlama maceras\u0131na giri\u015fmeden \u00f6nceki ilk ad\u0131m b\u00fct\u00e7enizi somut olarak belirlemektir. Sekt\u00f6r\u00fcne g\u00f6re de\u011fi\u015fmekle beraber genellikle ayl\u0131k br\u00fct sat\u0131\u015f gelirinin y\u00fczde 2\u2019si ile 8\u2019i aras\u0131ndaki bir oran\u0131n bu i\u015fe yat\u0131r\u0131lmakta oldu\u011funu bilin. Firman\u0131z \u00e7al\u0131\u015fanlar\u0131n\u0131n dijital pazarlama yetkinlik d\u00fczeyini \u00f6\u011frenin. Ajansla \u00e7al\u0131\u015facak personeli belirleyin. Ekibiniz i\u015f yapma tekni\u011finde yap\u0131sal bir d\u00f6n\u00fc\u015f\u00fcme zihinsel olarak haz\u0131r olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>2.<\/strong> <strong>Hedefinizi belirleyin: <\/strong>\u00d6rne\u011fin,dijitalpazarlama stratejisi uygulayarak onlinesat\u0131\u015flar\u0131m\u0131z\u0131 y\u00fczde 50 art\u0131rmak istiyoruz. Yeni \u00fcr\u00fcnlerimizden ve indirimlerimizden haberdar olmak isteyen 10 bin ki\u015filik bir m\u00fc\u015fteri listesi olu\u015fturmay\u0131 ama\u00e7l\u0131yoruz. Online reklamlar\u0131m\u0131zdan web sitemize g\u00fcnl\u00fck 200 ziyaret\u00e7i, sosyal medya kanallar\u0131ndan 300 ziyaret\u00e7i gelmesini istiyoruz gibi somut hedefler belirleyin.<\/span><\/p>  <p><span class=\"large\"><strong>3.<\/strong> <strong>Aday ajans listesi olu\u015fturup g\u00f6r\u00fc\u015fmeler yap\u0131n: <\/strong>G\u00f6r\u00fc\u015fmeye davetetti\u011finiz ajanslardan ge\u00e7mi\u015fte i\u015f yapt\u0131klar\u0131 firma referans listesini isteyin ve mutlaka bu firmalar\u0131 telefonla aray\u0131n. Bu sayede g\u00f6r\u00fc\u015fmekte oldu\u011funuz ajanslar\u0131n g\u00fcvenirli\u011fi, i\u015f yapma tarzlar\u0131, ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z y\u00f6nleri hakk\u0131nda tahminlerinizin \u00f6tesinde bilgiler elde edeceksiniz. Hi\u00e7bir ajans m\u00fckemmel de\u011fildir. Kendisini m\u00fc\u015fterilerinin b\u00fcy\u00fcmesine adam\u0131\u015f, i\u015fini iyi niyetle yapan, g\u00fcn\u00fcn sonunda samimi bir kahve i\u00e7ebilece\u011finiz evsafta bir ajans ekibi iyi bir f\u0131rsatt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212464163a1aeb1829e821930.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">4.<\/strong> <strong>En iyi fiyat\u0131 vereni de\u011fil, en y\u00fcksek de\u011fer \u00fcreteni se\u00e7in. <\/strong>Fiyatelbette \u00f6nemli ama bir ajans se\u00e7iminde asla ilk kriter olmamal\u0131. \u0130lk kriter y\u00fcksek katma de\u011fer \u00fcreten de\u011fil de en ucuz fiyat\u0131 veren ajans olursa hem de\u011ferden hem de paradan kaybetme riski o derece y\u00fcksek olacakt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>5.<\/strong> <strong>Size ne kadar zaman ay\u0131racak:<\/strong> Ajans\u0131n size yeterli zaman\u0131 ay\u0131rd\u0131\u011f\u0131ndan emin olun. Bunun i\u00e7in hangi takvim g\u00fcn\u00fcnde hangi i\u015flerin tamamlanaca\u011f\u0131na dair bir planlama listesi talep edin. Bu arada, firman\u0131z\u0131n dijital i\u015flerini bir ajansa devretmi\u015f olman\u0131z i\u015f y\u00fck\u00fcn\u00fc s\u0131rt\u0131n\u0131zdan tamamen att\u0131\u011f\u0131n\u0131z anlam\u0131na gelmiyor. As\u0131l i\u015f \u015fimdi ba\u015fl\u0131yor. Ajans sizi \u00e7al\u0131\u015ft\u0131rmak istedi\u011finde, (\u00f6rne\u011fin sosyal medya reklamlar\u0131nda kullan\u0131lacak metinler i\u00e7in \u00fcr\u00fcn \u00f6zelliklerini i\u00e7erek metinler istedi\u011finde) onlara \u2018bu bizim de\u011fil, sizin i\u015finiz\u2019 gibi cevaplar veriyorsan\u0131z bir ajans ile \u00e7al\u0131\u015fman\u0131n firman\u0131za bir yarar\u0131 olmayacakt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>6.<\/strong> <strong>S\u00f6zle\u015fmeye de\u011fil, firman\u0131z\u0131 b\u00fcy\u00fctmeye odaklan\u0131n: <\/strong>\u0130\u015f d\u00fcnyas\u0131nda al\u0131\u015fveri\u015fler s\u00f6zle\u015fme ile olur. Ancak iyi niyet ve i\u015fe d\u00f6rt elle sar\u0131lman\u0131n seviyesini de hi\u00e7bir s\u00f6zle\u015fme tespit edemez. G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz dijital ajanslar aras\u0131nda k\u0131sa listeye kalanlara birka\u00e7 k\u00fc\u00e7\u00fck i\u015fler verin. \u0130\u015f yapma tarzlar\u0131n\u0131, size ve firman\u0131z\u0131n \u00e7al\u0131\u015fanlar\u0131na yakla\u015f\u0131mlar\u0131n\u0131 not edin. \u0130\u015finizi b\u00fcy\u00fctmeye odaklanm\u0131\u015f bir ajans\u0131n, \u00f6rne\u011fin iki firma aras\u0131nda \u00e7\u0131kabilecek muhtemel ileti\u015fim kazalar\u0131 gibi zamanlarda s\u00fcreci uzatmaya oynayan de\u011fil, i\u015fi sonuca ula\u015ft\u0131rmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6receksiniz.<\/span><\/p>  <p><span class=\"large\"><strong>7.<\/strong> <strong>Raporlama ve uzun vadeli \u00e7al\u0131\u015fmaya \u00f6nem verin:<\/strong> Dijital ajans\u0131n\u0131z yapt\u0131\u011f\u0131 i\u015flerin sonucu hakk\u0131nda size g\u00fcnl\u00fck veya haftal\u0131k raporlama yapmal\u0131. Bu, haftal\u0131k site ziyaret\u00e7ilerinin en fazla ziyaret etti\u011fi \u00fcr\u00fcn sayfalar\u0131 istatisti\u011fi olabilece\u011fi gibi sosyal medya hesaplar\u0131nda yap\u0131lan payla\u015f\u0131mlar\u0131n etki g\u00fcc\u00fc analizi raporu da olabilir. Firman\u0131z\u0131n \u00fcr\u00fcn ve hizmetlerine adapte olmu\u015f, size hizmet sunarken ayn\u0131 anda rakiplerinizle \u00e7al\u0131\u015fmama prensibine sahip bir ajans, uzun vadede y\u00fcksek bir katma de\u011fer sa\u011flar.<\/span><\/p>  \t\t\t\t","slug":"7-adimda-dijital-ajans-secimi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"7 ad\u0131mda Dijital ajans se\u00e7imi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1088,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21930,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21831,"locale":"tr","category_id":73,"title":"7 ad\u0131mda Dijital ajans se\u00e7imi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212464163a1aeb176e7321930.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Dijital pazarlama ajanslar\u0131, do\u011fru m\u00fc\u015fteri kitlesine online kanallardan ula\u015farak k\u0131sa zamanda sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in en iyi i\u015f ortaklar\u0131d\u0131r. Ancak do\u011fru dijital ajans\u0131 se\u00e7mek ve<\/strong><\/span><span class=\"large\"><strong>onunla katma de\u011feri y\u00fcksek bir sonu\u00e7 elde etmek g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fildir\u2026<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><\/p>  <p><span class=\"large\">Dijital ajanslarla \u00e7al\u0131\u015fman\u0131n firman\u0131za b\u00fcy\u00fck katk\u0131lar\u0131 olur. Ajanslar, online g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn artmas\u0131n\u0131 sa\u011flar. At\u0131l durumdaki dijital demirba\u015flar\u0131n\u0131z\u0131n (web siteniz, sosyal medya hesaplar\u0131n\u0131z, m\u00fc\u015fteri email listeleriniz) verimli \u015fekilde i\u015fletilmesini \u00fcstlenirler. Bir t\u00fcrl\u00fc yakalayamad\u0131\u011f\u0131n\u0131z ideal m\u00fc\u015fteri profilinize h\u0131zl\u0131ca ula\u015fman\u0131z\u0131 ve \u2018sat\u0131\u015flar\u0131 patlatman\u0131za\u2019 yard\u0131mc\u0131 olurlar. Yapt\u0131\u011f\u0131n\u0131z pazarlama ve reklam harcamas\u0131ndan ne kadar verim ald\u0131\u011f\u0131n\u0131z\u0131 \u00f6l\u00e7ebilirler. Ancak t\u00fcm bunlar, dijital ajanslar ile \u00e7al\u0131\u015fan herkesin<\/span><span class=\"large\">ayn\u0131 fayday\u0131 elde edebilecekleri anlam\u0131na gelmiyor. Dijital ajans mecras\u0131na giri\u015fmeden \u00f6nce a\u015fa\u011f\u0131daki kriterleri bilmenizde b\u00fcy\u00fck yarar var.<\/span><\/p>  <p><span class=\"large\"><strong>1.<\/strong> <strong>Dijital kampanya b\u00fct\u00e7enizi ve kaynaklar\u0131n\u0131z\u0131 listeleyin: <\/strong>Bir dijital pazarlama maceras\u0131na giri\u015fmeden \u00f6nceki ilk ad\u0131m b\u00fct\u00e7enizi somut olarak belirlemektir. Sekt\u00f6r\u00fcne g\u00f6re de\u011fi\u015fmekle beraber genellikle ayl\u0131k br\u00fct sat\u0131\u015f gelirinin y\u00fczde 2\u2019si ile 8\u2019i aras\u0131ndaki bir oran\u0131n bu i\u015fe yat\u0131r\u0131lmakta oldu\u011funu bilin. Firman\u0131z \u00e7al\u0131\u015fanlar\u0131n\u0131n dijital pazarlama yetkinlik d\u00fczeyini \u00f6\u011frenin. Ajansla \u00e7al\u0131\u015facak personeli belirleyin. Ekibiniz i\u015f yapma tekni\u011finde yap\u0131sal bir d\u00f6n\u00fc\u015f\u00fcme zihinsel olarak haz\u0131r olmal\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>2.<\/strong> <strong>Hedefinizi belirleyin: <\/strong>\u00d6rne\u011fin,dijitalpazarlama stratejisi uygulayarak onlinesat\u0131\u015flar\u0131m\u0131z\u0131 y\u00fczde 50 art\u0131rmak istiyoruz. Yeni \u00fcr\u00fcnlerimizden ve indirimlerimizden haberdar olmak isteyen 10 bin ki\u015filik bir m\u00fc\u015fteri listesi olu\u015fturmay\u0131 ama\u00e7l\u0131yoruz. Online reklamlar\u0131m\u0131zdan web sitemize g\u00fcnl\u00fck 200 ziyaret\u00e7i, sosyal medya kanallar\u0131ndan 300 ziyaret\u00e7i gelmesini istiyoruz gibi somut hedefler belirleyin.<\/span><\/p>  <p><span class=\"large\"><strong>3.<\/strong> <strong>Aday ajans listesi olu\u015fturup g\u00f6r\u00fc\u015fmeler yap\u0131n: <\/strong>G\u00f6r\u00fc\u015fmeye davetetti\u011finiz ajanslardan ge\u00e7mi\u015fte i\u015f yapt\u0131klar\u0131 firma referans listesini isteyin ve mutlaka bu firmalar\u0131 telefonla aray\u0131n. Bu sayede g\u00f6r\u00fc\u015fmekte oldu\u011funuz ajanslar\u0131n g\u00fcvenirli\u011fi, i\u015f yapma tarzlar\u0131, ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z y\u00f6nleri hakk\u0131nda tahminlerinizin \u00f6tesinde bilgiler elde edeceksiniz. Hi\u00e7bir ajans m\u00fckemmel de\u011fildir. Kendisini m\u00fc\u015fterilerinin b\u00fcy\u00fcmesine adam\u0131\u015f, i\u015fini iyi niyetle yapan, g\u00fcn\u00fcn sonunda samimi bir kahve i\u00e7ebilece\u011finiz evsafta bir ajans ekibi iyi bir f\u0131rsatt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212464163a1aeb1829e821930.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">4.<\/strong> <strong>En iyi fiyat\u0131 vereni de\u011fil, en y\u00fcksek de\u011fer \u00fcreteni se\u00e7in. <\/strong>Fiyatelbette \u00f6nemli ama bir ajans se\u00e7iminde asla ilk kriter olmamal\u0131. \u0130lk kriter y\u00fcksek katma de\u011fer \u00fcreten de\u011fil de en ucuz fiyat\u0131 veren ajans olursa hem de\u011ferden hem de paradan kaybetme riski o derece y\u00fcksek olacakt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>5.<\/strong> <strong>Size ne kadar zaman ay\u0131racak:<\/strong> Ajans\u0131n size yeterli zaman\u0131 ay\u0131rd\u0131\u011f\u0131ndan emin olun. Bunun i\u00e7in hangi takvim g\u00fcn\u00fcnde hangi i\u015flerin tamamlanaca\u011f\u0131na dair bir planlama listesi talep edin. Bu arada, firman\u0131z\u0131n dijital i\u015flerini bir ajansa devretmi\u015f olman\u0131z i\u015f y\u00fck\u00fcn\u00fc s\u0131rt\u0131n\u0131zdan tamamen att\u0131\u011f\u0131n\u0131z anlam\u0131na gelmiyor. As\u0131l i\u015f \u015fimdi ba\u015fl\u0131yor. Ajans sizi \u00e7al\u0131\u015ft\u0131rmak istedi\u011finde, (\u00f6rne\u011fin sosyal medya reklamlar\u0131nda kullan\u0131lacak metinler i\u00e7in \u00fcr\u00fcn \u00f6zelliklerini i\u00e7erek metinler istedi\u011finde) onlara \u2018bu bizim de\u011fil, sizin i\u015finiz\u2019 gibi cevaplar veriyorsan\u0131z bir ajans ile \u00e7al\u0131\u015fman\u0131n firman\u0131za bir yarar\u0131 olmayacakt\u0131r.<\/span><\/p>  <p><span class=\"large\"><strong>6.<\/strong> <strong>S\u00f6zle\u015fmeye de\u011fil, firman\u0131z\u0131 b\u00fcy\u00fctmeye odaklan\u0131n: <\/strong>\u0130\u015f d\u00fcnyas\u0131nda al\u0131\u015fveri\u015fler s\u00f6zle\u015fme ile olur. Ancak iyi niyet ve i\u015fe d\u00f6rt elle sar\u0131lman\u0131n seviyesini de hi\u00e7bir s\u00f6zle\u015fme tespit edemez. G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz dijital ajanslar aras\u0131nda k\u0131sa listeye kalanlara birka\u00e7 k\u00fc\u00e7\u00fck i\u015fler verin. \u0130\u015f yapma tarzlar\u0131n\u0131, size ve firman\u0131z\u0131n \u00e7al\u0131\u015fanlar\u0131na yakla\u015f\u0131mlar\u0131n\u0131 not edin. \u0130\u015finizi b\u00fcy\u00fctmeye odaklanm\u0131\u015f bir ajans\u0131n, \u00f6rne\u011fin iki firma aras\u0131nda \u00e7\u0131kabilecek muhtemel ileti\u015fim kazalar\u0131 gibi zamanlarda s\u00fcreci uzatmaya oynayan de\u011fil, i\u015fi sonuca ula\u015ft\u0131rmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6receksiniz.<\/span><\/p>  <p><span class=\"large\"><strong>7.<\/strong> <strong>Raporlama ve uzun vadeli \u00e7al\u0131\u015fmaya \u00f6nem verin:<\/strong> Dijital ajans\u0131n\u0131z yapt\u0131\u011f\u0131 i\u015flerin sonucu hakk\u0131nda size g\u00fcnl\u00fck veya haftal\u0131k raporlama yapmal\u0131. Bu, haftal\u0131k site ziyaret\u00e7ilerinin en fazla ziyaret etti\u011fi \u00fcr\u00fcn sayfalar\u0131 istatisti\u011fi olabilece\u011fi gibi sosyal medya hesaplar\u0131nda yap\u0131lan payla\u015f\u0131mlar\u0131n etki g\u00fcc\u00fc analizi raporu da olabilir. Firman\u0131z\u0131n \u00fcr\u00fcn ve hizmetlerine adapte olmu\u015f, size hizmet sunarken ayn\u0131 anda rakiplerinizle \u00e7al\u0131\u015fmama prensibine sahip bir ajans, uzun vadede y\u00fcksek bir katma de\u011fer sa\u011flar.<\/span><\/p>  \t\t\t\t","slug":"7-adimda-dijital-ajans-secimi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"7 ad\u0131mda Dijital ajans se\u00e7imi","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1088,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}