{"status":true,"post":{"id":20275,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:50:02","created_at":"2019-04-28T21:00:00.000000Z","updated_at":"2022-10-24T10:50:02.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20275,"is_featured":0,"title":"21. y\u00fczy\u0131l\u0131n petrol\u00fc: Veri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">1990\u2019l\u0131 y\u0131llar\u0131n ortalar\u0131 internetin d\u00fcnyada geli\u015fmeye ba\u015flad\u0131\u011f\u0131, benim de \u00fcniversitede bilgisayar m\u00fchendisli\u011fi okudu\u011fum y\u0131llard\u0131... O zamanlarda bu g\u00fcnlerde Bitcoin ve Blockchain teknolojileri i\u00e7in konu\u015fulanlar internet i\u00e7in konu\u015fuluyordu - herkes internetin ya\u015fam\u0131m\u0131z\u0131 k\u00f6kl\u00fc bi\u00e7imde de\u011fi\u015ftirece\u011finin fark\u0131ndayd\u0131 ancak bunun nas\u0131l olaca\u011f\u0131 konusunda \u00e7ok fazla fikri yoktu. Ne olursa olsun kanaat \u00f6nderleri, bir konuda hemfikirdi: Yakla\u015fmakta olan 2000\u2019li y\u0131llar yani yeni y\u00fczy\u0131l \u2018bilgi \u00e7a\u011f\u0131\u2019 olarak adland\u0131r\u0131l\u0131yordu. \u015eu anda 2019\u2019day\u0131z ve bilgi \u00e7a\u011f\u0131 olarak karakterize edilen bu y\u00fczy\u0131l\u0131n hen\u00fcz ilk \u00e7eyre\u011fine bile gelmi\u015f de\u011filiz! Ger\u00e7ekten de veri ve bilgiyi saklama, i\u015fleme, anlam \u00e7\u0131karma boyutlar\u0131nda s\u0131ra d\u0131\u015f\u0131 geli\u015fmeleri hen\u00fcz yeni deneyimlemeye ba\u015flad\u0131k. <\/span><\/p>  <p><span class=\"large\">Veri saklama maliyeti ihmal edilebilir boyuta indirgendi. Bulut (cloud) tabanl\u0131 bili\u015fim sayesinde her \u015feye bir t\u0131klamayla eri\u015fmek m\u00fcmk\u00fcn hale geldi. Eskiden m\u00fcmk\u00fcn olan ancak fizibl olmayan bir\u00e7ok senaryo yap\u0131labilir durumda. Art\u0131k telekom\u00fcnikasyon a\u011flar\u0131ndaki darbo\u011fazlardan s\u00f6z etmiyoruz. Yeni darbo\u011faz bir t\u00fcrl\u00fc kurtulamad\u0131\u011f\u0131m\u0131z eski zihin yap\u0131m\u0131z!<\/span><\/p>  <p><span class=\"large\">A\u015fa\u011f\u0131daki QR kodu okutarak ula\u015faca\u011f\u0131n\u0131z grafikte d\u00fcnyan\u0131n en de\u011ferli bir \u015firketleri s\u0131ralamas\u0131nda y\u0131llar i\u00e7erisinde ger\u00e7ekle\u015fen de\u011fi\u015fimi g\u00f6r\u00fcyorsunuz. 2001\u2019de birinci s\u0131rada 300 binden fazla \u00e7al\u0131\u015fan\u0131yla 100 y\u0131ldan uzun ge\u00e7mi\u015fi olan General Electric (GE) vard\u0131. \u0130lk be\u015f \u015firketi s\u0131ralamas\u0131nda kendisine yer bulan tek \u015firket Microsoft \u015firketiydi. 2006\u2019ya gelindi\u011finde tablo \u00e7ok fazla de\u011fi\u015fmedi. 2011\u2019e gelindi\u011finde Apple \u015firketi tabloda kendine yer buldu. 2016\u2019da d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinin ilk \u00fc\u00e7\u00fc teknoloji \u015firketiydi. 2017\u2019ye gelindi\u011finde teknoloji \u015firketleri ilk be\u015fin t\u00fcm\u00fcn\u00fc ele ge\u00e7irdi. <\/span><\/p>  <p><span class=\"large\">Bir \u015firketin \u00f6mr\u00fcnde 10-15 y\u0131ll\u0131k zaman dilimi \u00e7ok k\u00fc\u00e7\u00fck bir s\u00fcreyi temsil eder. Ancak h\u0131zla ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm d\u00fcnyan\u0131n en de\u011ferli \u015firketleri s\u0131ralamas\u0131n\u0131n bu k\u0131sa zaman diliminde ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015fmesine neden oldu. Veri ve bilgilerin i\u00e7inde bulundu\u011fumuz y\u00fczy\u0131l\u0131n petrol\u00fc oldu\u011funu bir ger\u00e7ek\u2026 Burada kritik nokta veriden i\u00e7g\u00f6r\u00fc elde ederek bunu kurum i\u00e7in rekabet\u00e7i avantaja \u00e7evirmek... Art\u0131k ne toplam kalite y\u00f6netimi, ne operasyonel m\u00fckemmellik (maliyet avantaj\u0131), ne de marka olmak tek ba\u015f\u0131na i\u015fe yar\u0131yor... Devasa b\u00fcy\u00fckl\u00fckteki veriyi analiz ederek m\u00fc\u015fteriler ve davran\u0131\u015flar\u0131na dair yeni i\u00e7g\u00f6r\u00fc elde etmek ve rakiplerin yapamad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde katma de\u011fer sunarak farkl\u0131 olu\u015fturmak m\u00fcmk\u00fcn... Bu durumu fark eden <\/span><\/p>  <p><span class=\"large\">General Electric hayatta kalabilmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc t\u00fcm kurum olarak y\u0131k\u0131c\u0131 bi\u00e7imde ger\u00e7ekle\u015ftirmesi gerekti\u011finin fark\u0131na vard\u0131. 100 y\u0131ldan uzun tarihi olan k\u00f6kl\u00fc bir kurum olmas\u0131na ra\u011fmen gerekli cesareti g\u00f6sterdi ve misyon ve vizyonunu dahi de\u011fi\u015ftirerek kendini \u2018yaz\u0131l\u0131m odakl\u0131 bir teknoloji \u015firket\u2019 olarak konumland\u0131rd\u0131. Verinin her a\u015famada stratejik bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirildi\u011fi ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirecek ayr\u0131 bir \u015firket olarak \u2018GE Digital\u2019 ad\u0131nda binlerce yaz\u0131l\u0131mc\u0131y\u0131 istihdam etti\u011fi yeni bir \u015firket kurdu. Geleneksel bak\u0131\u015f a\u00e7\u0131s\u0131 olan bilgi teknolojilerini kurumun yan fonksiyonu olarak g\u00f6ren mant\u0131\u011f\u0131n tersine bu bak\u0131\u015f a\u00e7\u0131s\u0131, veriyi \u015firketin rekabet\u00e7i avantaj elde etmesi i\u00e7in stratejik bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirmeyi ve SAP gibi ta\u015feron yaz\u0131l\u0131mlara g\u00fcvenmek yerine tamamen kendi altyap\u0131s\u0131 ve \u00e7\u00f6z\u00fcmleriyle veriyi her a\u015famada kullanmay\u0131 esas almaktad\u0131r. S\u00f6z konusu trend son aylarda \u00fclkemizde de etkisini g\u00f6steriyor. <\/span><\/p>  <p><span class=\"large\">2018\u2019in son aylar\u0131nda Ko\u00e7 Holding, Ko\u00e7 Sistem gibi b\u00fcy\u00fck bir kurumu olmas\u0131na ra\u011fmen tam da bu mant\u0131kla Ko\u00e7 Dijital ad\u0131nda yeni bir \u015firket kurdu. Sabanc\u0131 Holding, Sabanc\u0131 DX\u2019i kurdu. Holding baz\u0131nda ger\u00e7ekle\u015fen bu geli\u015fmelerin benzeri \u015firket baz\u0131nda da hayata ge\u00e7iyor. Bunun bir \u00f6rne\u011fi, Renault\u2019nun yak\u0131n ge\u00e7mi\u015fte kurdu\u011fu Renault Digital \u015firketi. K\u0131saca k\u00f6kl\u00fc \u015firketler dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn y\u0131k\u0131c\u0131 etkisinin fark\u0131na var\u0131p \u00e7ok ge\u00e7 olmadan y\u0131k\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc kendi elleriyle yapmaya ba\u015flad\u0131 bile. Dijitalle\u015fmenin DNA\u2019s\u0131n\u0131 \u00e7\u00f6z\u00fcmleyen vizyoner \u015firketler fark olu\u015fturuyor. Google, Amazon.com, Netflix bunu iyi yapan \u015firketlerden birka\u00e7\u0131... Dijital devrimde her \u015firket teknoloji \u015firketi olacak, dolay\u0131s\u0131yla veri merkezli ve dolay\u0131s\u0131yla yaz\u0131l\u0131m \u015firketi gibi y\u00f6netilmek durumunda olacak\u2026 Dijital k\u00f6\u015fede dijitalle\u015fmenin ger\u00e7ekte ne anlama geldi\u011fi, m\u00fc\u015fteri deneyimini geli\u015ftirerek tercih edilebilmek i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fi ve g\u00fcn\u00fcm\u00fcz dijital tak\u0131m \u00e7antas\u0131ndaki yeni ara\u00e7larla kurumlar\u0131n nas\u0131l fark olu\u015fturabilece\u011fini farkl\u0131 \u00f6rnekler \u00fczerinden anlataca\u011f\u0131z. Keyifli okumalar dilerim\u2026<\/span><\/p>  \t\t\t\t","slug":"21-yuzyilin-petrolu-veri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"21. y\u00fczy\u0131l\u0131n petrol\u00fc: Veri","meta_description":"Adnan Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1089,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20374,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20275,"locale":"tr","category_id":73,"title":"21. y\u00fczy\u0131l\u0131n petrol\u00fc: Veri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">1990\u2019l\u0131 y\u0131llar\u0131n ortalar\u0131 internetin d\u00fcnyada geli\u015fmeye ba\u015flad\u0131\u011f\u0131, benim de \u00fcniversitede bilgisayar m\u00fchendisli\u011fi okudu\u011fum y\u0131llard\u0131... O zamanlarda bu g\u00fcnlerde Bitcoin ve Blockchain teknolojileri i\u00e7in konu\u015fulanlar internet i\u00e7in konu\u015fuluyordu - herkes internetin ya\u015fam\u0131m\u0131z\u0131 k\u00f6kl\u00fc bi\u00e7imde de\u011fi\u015ftirece\u011finin fark\u0131ndayd\u0131 ancak bunun nas\u0131l olaca\u011f\u0131 konusunda \u00e7ok fazla fikri yoktu. Ne olursa olsun kanaat \u00f6nderleri, bir konuda hemfikirdi: Yakla\u015fmakta olan 2000\u2019li y\u0131llar yani yeni y\u00fczy\u0131l \u2018bilgi \u00e7a\u011f\u0131\u2019 olarak adland\u0131r\u0131l\u0131yordu. \u015eu anda 2019\u2019day\u0131z ve bilgi \u00e7a\u011f\u0131 olarak karakterize edilen bu y\u00fczy\u0131l\u0131n hen\u00fcz ilk \u00e7eyre\u011fine bile gelmi\u015f de\u011filiz! Ger\u00e7ekten de veri ve bilgiyi saklama, i\u015fleme, anlam \u00e7\u0131karma boyutlar\u0131nda s\u0131ra d\u0131\u015f\u0131 geli\u015fmeleri hen\u00fcz yeni deneyimlemeye ba\u015flad\u0131k. <\/span><\/p>  <p><span class=\"large\">Veri saklama maliyeti ihmal edilebilir boyuta indirgendi. Bulut (cloud) tabanl\u0131 bili\u015fim sayesinde her \u015feye bir t\u0131klamayla eri\u015fmek m\u00fcmk\u00fcn hale geldi. Eskiden m\u00fcmk\u00fcn olan ancak fizibl olmayan bir\u00e7ok senaryo yap\u0131labilir durumda. Art\u0131k telekom\u00fcnikasyon a\u011flar\u0131ndaki darbo\u011fazlardan s\u00f6z etmiyoruz. Yeni darbo\u011faz bir t\u00fcrl\u00fc kurtulamad\u0131\u011f\u0131m\u0131z eski zihin yap\u0131m\u0131z!<\/span><\/p>  <p><span class=\"large\">A\u015fa\u011f\u0131daki QR kodu okutarak ula\u015faca\u011f\u0131n\u0131z grafikte d\u00fcnyan\u0131n en de\u011ferli bir \u015firketleri s\u0131ralamas\u0131nda y\u0131llar i\u00e7erisinde ger\u00e7ekle\u015fen de\u011fi\u015fimi g\u00f6r\u00fcyorsunuz. 2001\u2019de birinci s\u0131rada 300 binden fazla \u00e7al\u0131\u015fan\u0131yla 100 y\u0131ldan uzun ge\u00e7mi\u015fi olan General Electric (GE) vard\u0131. \u0130lk be\u015f \u015firketi s\u0131ralamas\u0131nda kendisine yer bulan tek \u015firket Microsoft \u015firketiydi. 2006\u2019ya gelindi\u011finde tablo \u00e7ok fazla de\u011fi\u015fmedi. 2011\u2019e gelindi\u011finde Apple \u015firketi tabloda kendine yer buldu. 2016\u2019da d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinin ilk \u00fc\u00e7\u00fc teknoloji \u015firketiydi. 2017\u2019ye gelindi\u011finde teknoloji \u015firketleri ilk be\u015fin t\u00fcm\u00fcn\u00fc ele ge\u00e7irdi. <\/span><\/p>  <p><span class=\"large\">Bir \u015firketin \u00f6mr\u00fcnde 10-15 y\u0131ll\u0131k zaman dilimi \u00e7ok k\u00fc\u00e7\u00fck bir s\u00fcreyi temsil eder. Ancak h\u0131zla ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm d\u00fcnyan\u0131n en de\u011ferli \u015firketleri s\u0131ralamas\u0131n\u0131n bu k\u0131sa zaman diliminde ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015fmesine neden oldu. Veri ve bilgilerin i\u00e7inde bulundu\u011fumuz y\u00fczy\u0131l\u0131n petrol\u00fc oldu\u011funu bir ger\u00e7ek\u2026 Burada kritik nokta veriden i\u00e7g\u00f6r\u00fc elde ederek bunu kurum i\u00e7in rekabet\u00e7i avantaja \u00e7evirmek... Art\u0131k ne toplam kalite y\u00f6netimi, ne operasyonel m\u00fckemmellik (maliyet avantaj\u0131), ne de marka olmak tek ba\u015f\u0131na i\u015fe yar\u0131yor... Devasa b\u00fcy\u00fckl\u00fckteki veriyi analiz ederek m\u00fc\u015fteriler ve davran\u0131\u015flar\u0131na dair yeni i\u00e7g\u00f6r\u00fc elde etmek ve rakiplerin yapamad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde katma de\u011fer sunarak farkl\u0131 olu\u015fturmak m\u00fcmk\u00fcn... Bu durumu fark eden <\/span><\/p>  <p><span class=\"large\">General Electric hayatta kalabilmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc t\u00fcm kurum olarak y\u0131k\u0131c\u0131 bi\u00e7imde ger\u00e7ekle\u015ftirmesi gerekti\u011finin fark\u0131na vard\u0131. 100 y\u0131ldan uzun tarihi olan k\u00f6kl\u00fc bir kurum olmas\u0131na ra\u011fmen gerekli cesareti g\u00f6sterdi ve misyon ve vizyonunu dahi de\u011fi\u015ftirerek kendini \u2018yaz\u0131l\u0131m odakl\u0131 bir teknoloji \u015firket\u2019 olarak konumland\u0131rd\u0131. Verinin her a\u015famada stratejik bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirildi\u011fi ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirecek ayr\u0131 bir \u015firket olarak \u2018GE Digital\u2019 ad\u0131nda binlerce yaz\u0131l\u0131mc\u0131y\u0131 istihdam etti\u011fi yeni bir \u015firket kurdu. Geleneksel bak\u0131\u015f a\u00e7\u0131s\u0131 olan bilgi teknolojilerini kurumun yan fonksiyonu olarak g\u00f6ren mant\u0131\u011f\u0131n tersine bu bak\u0131\u015f a\u00e7\u0131s\u0131, veriyi \u015firketin rekabet\u00e7i avantaj elde etmesi i\u00e7in stratejik bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirmeyi ve SAP gibi ta\u015feron yaz\u0131l\u0131mlara g\u00fcvenmek yerine tamamen kendi altyap\u0131s\u0131 ve \u00e7\u00f6z\u00fcmleriyle veriyi her a\u015famada kullanmay\u0131 esas almaktad\u0131r. S\u00f6z konusu trend son aylarda \u00fclkemizde de etkisini g\u00f6steriyor. <\/span><\/p>  <p><span class=\"large\">2018\u2019in son aylar\u0131nda Ko\u00e7 Holding, Ko\u00e7 Sistem gibi b\u00fcy\u00fck bir kurumu olmas\u0131na ra\u011fmen tam da bu mant\u0131kla Ko\u00e7 Dijital ad\u0131nda yeni bir \u015firket kurdu. Sabanc\u0131 Holding, Sabanc\u0131 DX\u2019i kurdu. Holding baz\u0131nda ger\u00e7ekle\u015fen bu geli\u015fmelerin benzeri \u015firket baz\u0131nda da hayata ge\u00e7iyor. Bunun bir \u00f6rne\u011fi, Renault\u2019nun yak\u0131n ge\u00e7mi\u015fte kurdu\u011fu Renault Digital \u015firketi. K\u0131saca k\u00f6kl\u00fc \u015firketler dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn y\u0131k\u0131c\u0131 etkisinin fark\u0131na var\u0131p \u00e7ok ge\u00e7 olmadan y\u0131k\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc kendi elleriyle yapmaya ba\u015flad\u0131 bile. Dijitalle\u015fmenin DNA\u2019s\u0131n\u0131 \u00e7\u00f6z\u00fcmleyen vizyoner \u015firketler fark olu\u015fturuyor. Google, Amazon.com, Netflix bunu iyi yapan \u015firketlerden birka\u00e7\u0131... Dijital devrimde her \u015firket teknoloji \u015firketi olacak, dolay\u0131s\u0131yla veri merkezli ve dolay\u0131s\u0131yla yaz\u0131l\u0131m \u015firketi gibi y\u00f6netilmek durumunda olacak\u2026 Dijital k\u00f6\u015fede dijitalle\u015fmenin ger\u00e7ekte ne anlama geldi\u011fi, m\u00fc\u015fteri deneyimini geli\u015ftirerek tercih edilebilmek i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fi ve g\u00fcn\u00fcm\u00fcz dijital tak\u0131m \u00e7antas\u0131ndaki yeni ara\u00e7larla kurumlar\u0131n nas\u0131l fark olu\u015fturabilece\u011fini farkl\u0131 \u00f6rnekler \u00fczerinden anlataca\u011f\u0131z. Keyifli okumalar dilerim\u2026<\/span><\/p>  \t\t\t\t","slug":"21-yuzyilin-petrolu-veri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"21. y\u00fczy\u0131l\u0131n petrol\u00fc: Veri","meta_description":"Adnan Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1089,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}