{"status":true,"post":{"id":21416,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:07:40","created_at":"2020-01-23T21:00:00.000000Z","updated_at":"2022-10-24T11:07:40.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21416,"is_featured":0,"title":"2020\u2019yi sarsacak dijital pazarlama trendleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>2020\u2019de dijital pazarlamaya damgas\u0131n\u0131 vuracak ilgin\u00e7 yeni trendlerin tamam\u0131, m\u00fc\u015fteri deneyimi kalitesini art\u0131rmay\u0131 ama\u00e7l\u0131yor. Zira, PwC ara\u015ft\u0131rmas\u0131na g\u00f6re m\u00fc\u015fteriyle ileti\u015fim kuran \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n en k\u00fc\u00e7\u00fck bir olumsuz davran\u0131\u015f\u0131 veya bilgi eksikli\u011fi, m\u00fc\u015fterinin sat\u0131nalma karar\u0131ndan y\u00fczde 60 oran\u0131nda vazge\u00e7mesine neden oluyor.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <\/span><\/p>  <p><span class=\"large\">2020\u2019lerde rakiplerin bir ad\u0131m \u00f6n\u00fcne ge\u00e7menin yolu, ne kadar teknoloji yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131zdan de\u011fil, m\u00fc\u015fteri deneyimini ne kadar art\u0131rabildi\u011finizden ge\u00e7ecek. PwC ara\u015ft\u0131rmas\u0131na g\u00f6re, \u00e7al\u0131\u015fanlardan m\u00fc\u015fteriye y\u00f6nelik herhangi bir olumsuz davran\u0131\u015f gelmesi veya sorulara cevap vermekte yetersiz kal\u0131nmas\u0131, m\u00fc\u015fterinin sat\u0131nalma karar\u0131ndan y\u00fczde 60\u2019a kadar varan oranlarda vazge\u00e7mesine neden oluyor. Kal\u0131c\u0131 m\u00fc\u015fteri kazanman\u0131n bir ba\u015fka yolu, m\u00fc\u015fteri deneyimini art\u0131rmaktan ge\u00e7iyor. <\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u0130\u015eTE D\u0130J\u0130TAL PAZARLAMA ARA\u00c7LARI<\/strong><\/span><\/p>  <p><span class=\"large\">2020\u2019de ad\u0131n\u0131 s\u0131k\u00e7a duymaya ba\u015flayaca\u011f\u0131m\u0131z dijital pazarlama ara\u00e7lar\u0131 i\u015fte tam da bu sorunu \u00e7\u00f6zmeyi hedefliyor:<\/span><\/p>  <p><span class=\"large\"><strong>Yapay zeka pazarlamac\u0131lar\u0131 <\/strong><\/span><\/p>  <p><span class=\"large\">Yeni nesil yapay zeka m\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131mlar\u0131, m\u00fc\u015fterilerinize ge\u00e7mi\u015f deneyimlerine g\u00f6re \u00fcr\u00fcn tavsiyeleri yapmaktan tutun, anl\u0131k hesap ekstresi verme, otel ve u\u00e7ak bileti rezervasyonu yapma, ki\u015fiye \u00f6zel e-mail g\u00f6nderme, fiyat teklifi sunma gibi bir\u00e7ok pazarlama faaliyetini vardiyaya tak\u0131lmadan 7\/24 y\u00fcr\u00fctecek.<\/span><\/p>  <p><span class=\"large\"><strong>Ak\u0131ll\u0131 sohbet robotlar\u0131 (Chatbot)<\/strong><\/span><\/p>  <p><span class=\"large\">Dijitalden gelen m\u00fc\u015fteri y\u00fczde 82 oran\u0131nda an\u0131nda cevap ister, yoksa ka\u00e7ar. Vakit nakittir. Ne m\u00fc\u015fterinizin ne de firman\u0131z\u0131n zaman\u0131n\u0131 bo\u015fa harcay\u0131n. Cevab\u0131 \u00f6nceden belli sorular\u0131 ak\u0131ll\u0131 sohbet robotuna y\u00fckleyin, 7\/24 cevaplas\u0131n. Robotun tak\u0131ld\u0131\u011f\u0131, cevap veremedi\u011fi noktada sohbet otomatik olarak ger\u00e7ek m\u00fc\u015fteri temsilcisine ba\u011flans\u0131n. \u00c7a\u011fr\u0131 merkezi maliyetlerini y\u00fczde 50\u2019nin \u00fczerinde azaltt\u0131\u011f\u0131 bir ger\u00e7ek.<\/span><\/p>  <p><span class=\"large\"><strong>Al\u0131\u015fveri\u015f yap\u0131labilir tweet\u2019ler <\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteriler, att\u0131\u011f\u0131n\u0131z tweet\u2019e, yay\u0131nlad\u0131\u011f\u0131n\u0131z facebook veya instagram mesaj\u0131na t\u0131klay\u0131p, do\u011frudan sat\u0131nalma ger\u00e7ekle\u015ftirse ne g\u00fczel olurdu de\u011fil mi? <\/span><\/p>  <p><span class=\"large\"><strong>Do\u011frudan mesajla\u015fma<\/strong><\/span><\/p>  <p><span class=\"large\">Sosyal medya kanallar\u0131nda firmay\u0131 etiketleyen, m\u00fc\u015fteriyi an\u0131nda do\u011frudan mesajla\u015fma odas\u0131na \u00e7ekmek. \u015eikayetini ileten m\u00fc\u015fterileri hemen do\u011frudan mesajla\u015fma odas\u0131na \u00e7ekerek sorunu yerinde \u00e7\u00f6zmek. <\/span><\/p>  <p><span class=\"large\"><strong>Mikro kanaat \u00f6nderleri (mikro influencer\u2019lar) <\/strong><\/span><\/p>  <p><span class=\"large\">Me\u015fhur kanaat \u00f6nderlerine 15-20 bin lira \u00f6demek zorunda de\u011filsiniz. Alan\u0131nda uzman 20-30 bin takip\u00e7isi olan mikro kanaat \u00f6nderleri mesaj\u0131n\u0131z\u0131 daha etkili bir \u015fekilde yayabilir. Adweek ara\u015ft\u0131rmas\u0131na g\u00f6re, mikro \u00f6nderlerle \u00e7al\u0131\u015fmak me\u015fhurlara g\u00f6re 7 kat daha ucuzken geri d\u00f6n\u00fc\u015f oran\u0131 y\u00fczde 60 daha fazla.<\/span><\/p>  <p><span class=\"large\"><strong>Video blogger<\/strong><\/span><\/p>  <p><span class=\"large\">Bir ma\u011faza al\u0131\u015fveri\u015f deneyimini canl\u0131 video yay\u0131n\u0131 ile kitlesine ula\u015ft\u0131ran bir video blogger ile \u00e7al\u0131\u015fabilirsiniz.<\/span><\/p>  <p><span class=\"large\"><strong>Etkile\u015fimli e-mailler<\/strong><\/span><\/p>  <p><span class=\"large\">Yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 s\u0131ralamas\u0131nda tart\u0131\u015fmas\u0131z liderli\u011fe sahip olan e-mail pazarlamas\u0131 yeni bir safhaya ge\u00e7iyor. Art\u0131k web sitesi veya bir mobil uygulama gibi tasarlanm\u0131\u015f, i\u00e7erisinde etkile\u015fimli sorgulama ve uygulamalar\u0131n yer ald\u0131\u011f\u0131 e-mail b\u00fcltenleri devreye girecek.<\/span><\/p>  <p><span class=\"large\"><strong>G\u00f6r\u00fcnt\u00fcl\u00fc ve sesli arama<\/strong><\/span><\/p>  <p><span class=\"large\">Telefon kameralar\u0131 adeta bir Google arama ekran\u0131 gibi \u00e7al\u0131\u015facak. Yeni d\u00f6nemde sosyal medyada veya arama motorlar\u0131nda klavye kullan\u0131m oran\u0131 azal\u0131rken, onun yerine telefonun mikrofonu ile sesli arama veya kameras\u0131 ile g\u00f6r\u00fcnt\u00fcl\u00fc arama yapma \u00f6zelli\u011fine sahip uygulamalar reva\u00e7ta olacak. M\u00fc\u015fteriler \u00fcr\u00fcnleri Google Lens veya Pinterest Lens gibi uygulamalarla arayacak. \u00d6rne\u011fin, t\u00fcketici ba\u015fkas\u0131n\u0131n \u00fczerinde g\u00f6r\u00fcp be\u011fendi\u011fi \u00fcr\u00fcn\u00fcn barkodunu foto\u011fraf \u00e7ekti\u011finde o \u00fcr\u00fcn\u00fcn \u015fu an hangi ma\u011fazalarda ka\u00e7a sat\u0131ld\u0131\u011f\u0131n\u0131 an\u0131nda g\u00f6rebilecek. Eski nesil klavye ile devam ederken 2000 sonras\u0131 ku\u015fa\u011f\u0131n\u0131n yar\u0131dan fazlas\u0131 bu t\u00fcr aramalara e\u011filimli.<\/span><\/p>  \t\t\t\t","slug":"2020yi-sarsacak-dijital-pazarlama-trendleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2020\u2019yi sarsacak dijital pazarlama trendleri","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1078,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21515,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21416,"locale":"tr","category_id":73,"title":"2020\u2019yi sarsacak dijital pazarlama trendleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>2020\u2019de dijital pazarlamaya damgas\u0131n\u0131 vuracak ilgin\u00e7 yeni trendlerin tamam\u0131, m\u00fc\u015fteri deneyimi kalitesini art\u0131rmay\u0131 ama\u00e7l\u0131yor. Zira, PwC ara\u015ft\u0131rmas\u0131na g\u00f6re m\u00fc\u015fteriyle ileti\u015fim kuran \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n en k\u00fc\u00e7\u00fck bir olumsuz davran\u0131\u015f\u0131 veya bilgi eksikli\u011fi, m\u00fc\u015fterinin sat\u0131nalma karar\u0131ndan y\u00fczde 60 oran\u0131nda vazge\u00e7mesine neden oluyor.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <\/span><\/p>  <p><span class=\"large\">2020\u2019lerde rakiplerin bir ad\u0131m \u00f6n\u00fcne ge\u00e7menin yolu, ne kadar teknoloji yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131zdan de\u011fil, m\u00fc\u015fteri deneyimini ne kadar art\u0131rabildi\u011finizden ge\u00e7ecek. PwC ara\u015ft\u0131rmas\u0131na g\u00f6re, \u00e7al\u0131\u015fanlardan m\u00fc\u015fteriye y\u00f6nelik herhangi bir olumsuz davran\u0131\u015f gelmesi veya sorulara cevap vermekte yetersiz kal\u0131nmas\u0131, m\u00fc\u015fterinin sat\u0131nalma karar\u0131ndan y\u00fczde 60\u2019a kadar varan oranlarda vazge\u00e7mesine neden oluyor. Kal\u0131c\u0131 m\u00fc\u015fteri kazanman\u0131n bir ba\u015fka yolu, m\u00fc\u015fteri deneyimini art\u0131rmaktan ge\u00e7iyor. <\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u0130\u015eTE D\u0130J\u0130TAL PAZARLAMA ARA\u00c7LARI<\/strong><\/span><\/p>  <p><span class=\"large\">2020\u2019de ad\u0131n\u0131 s\u0131k\u00e7a duymaya ba\u015flayaca\u011f\u0131m\u0131z dijital pazarlama ara\u00e7lar\u0131 i\u015fte tam da bu sorunu \u00e7\u00f6zmeyi hedefliyor:<\/span><\/p>  <p><span class=\"large\"><strong>Yapay zeka pazarlamac\u0131lar\u0131 <\/strong><\/span><\/p>  <p><span class=\"large\">Yeni nesil yapay zeka m\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131mlar\u0131, m\u00fc\u015fterilerinize ge\u00e7mi\u015f deneyimlerine g\u00f6re \u00fcr\u00fcn tavsiyeleri yapmaktan tutun, anl\u0131k hesap ekstresi verme, otel ve u\u00e7ak bileti rezervasyonu yapma, ki\u015fiye \u00f6zel e-mail g\u00f6nderme, fiyat teklifi sunma gibi bir\u00e7ok pazarlama faaliyetini vardiyaya tak\u0131lmadan 7\/24 y\u00fcr\u00fctecek.<\/span><\/p>  <p><span class=\"large\"><strong>Ak\u0131ll\u0131 sohbet robotlar\u0131 (Chatbot)<\/strong><\/span><\/p>  <p><span class=\"large\">Dijitalden gelen m\u00fc\u015fteri y\u00fczde 82 oran\u0131nda an\u0131nda cevap ister, yoksa ka\u00e7ar. Vakit nakittir. Ne m\u00fc\u015fterinizin ne de firman\u0131z\u0131n zaman\u0131n\u0131 bo\u015fa harcay\u0131n. Cevab\u0131 \u00f6nceden belli sorular\u0131 ak\u0131ll\u0131 sohbet robotuna y\u00fckleyin, 7\/24 cevaplas\u0131n. Robotun tak\u0131ld\u0131\u011f\u0131, cevap veremedi\u011fi noktada sohbet otomatik olarak ger\u00e7ek m\u00fc\u015fteri temsilcisine ba\u011flans\u0131n. \u00c7a\u011fr\u0131 merkezi maliyetlerini y\u00fczde 50\u2019nin \u00fczerinde azaltt\u0131\u011f\u0131 bir ger\u00e7ek.<\/span><\/p>  <p><span class=\"large\"><strong>Al\u0131\u015fveri\u015f yap\u0131labilir tweet\u2019ler <\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteriler, att\u0131\u011f\u0131n\u0131z tweet\u2019e, yay\u0131nlad\u0131\u011f\u0131n\u0131z facebook veya instagram mesaj\u0131na t\u0131klay\u0131p, do\u011frudan sat\u0131nalma ger\u00e7ekle\u015ftirse ne g\u00fczel olurdu de\u011fil mi? <\/span><\/p>  <p><span class=\"large\"><strong>Do\u011frudan mesajla\u015fma<\/strong><\/span><\/p>  <p><span class=\"large\">Sosyal medya kanallar\u0131nda firmay\u0131 etiketleyen, m\u00fc\u015fteriyi an\u0131nda do\u011frudan mesajla\u015fma odas\u0131na \u00e7ekmek. \u015eikayetini ileten m\u00fc\u015fterileri hemen do\u011frudan mesajla\u015fma odas\u0131na \u00e7ekerek sorunu yerinde \u00e7\u00f6zmek. <\/span><\/p>  <p><span class=\"large\"><strong>Mikro kanaat \u00f6nderleri (mikro influencer\u2019lar) <\/strong><\/span><\/p>  <p><span class=\"large\">Me\u015fhur kanaat \u00f6nderlerine 15-20 bin lira \u00f6demek zorunda de\u011filsiniz. Alan\u0131nda uzman 20-30 bin takip\u00e7isi olan mikro kanaat \u00f6nderleri mesaj\u0131n\u0131z\u0131 daha etkili bir \u015fekilde yayabilir. Adweek ara\u015ft\u0131rmas\u0131na g\u00f6re, mikro \u00f6nderlerle \u00e7al\u0131\u015fmak me\u015fhurlara g\u00f6re 7 kat daha ucuzken geri d\u00f6n\u00fc\u015f oran\u0131 y\u00fczde 60 daha fazla.<\/span><\/p>  <p><span class=\"large\"><strong>Video blogger<\/strong><\/span><\/p>  <p><span class=\"large\">Bir ma\u011faza al\u0131\u015fveri\u015f deneyimini canl\u0131 video yay\u0131n\u0131 ile kitlesine ula\u015ft\u0131ran bir video blogger ile \u00e7al\u0131\u015fabilirsiniz.<\/span><\/p>  <p><span class=\"large\"><strong>Etkile\u015fimli e-mailler<\/strong><\/span><\/p>  <p><span class=\"large\">Yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 s\u0131ralamas\u0131nda tart\u0131\u015fmas\u0131z liderli\u011fe sahip olan e-mail pazarlamas\u0131 yeni bir safhaya ge\u00e7iyor. Art\u0131k web sitesi veya bir mobil uygulama gibi tasarlanm\u0131\u015f, i\u00e7erisinde etkile\u015fimli sorgulama ve uygulamalar\u0131n yer ald\u0131\u011f\u0131 e-mail b\u00fcltenleri devreye girecek.<\/span><\/p>  <p><span class=\"large\"><strong>G\u00f6r\u00fcnt\u00fcl\u00fc ve sesli arama<\/strong><\/span><\/p>  <p><span class=\"large\">Telefon kameralar\u0131 adeta bir Google arama ekran\u0131 gibi \u00e7al\u0131\u015facak. Yeni d\u00f6nemde sosyal medyada veya arama motorlar\u0131nda klavye kullan\u0131m oran\u0131 azal\u0131rken, onun yerine telefonun mikrofonu ile sesli arama veya kameras\u0131 ile g\u00f6r\u00fcnt\u00fcl\u00fc arama yapma \u00f6zelli\u011fine sahip uygulamalar reva\u00e7ta olacak. M\u00fc\u015fteriler \u00fcr\u00fcnleri Google Lens veya Pinterest Lens gibi uygulamalarla arayacak. \u00d6rne\u011fin, t\u00fcketici ba\u015fkas\u0131n\u0131n \u00fczerinde g\u00f6r\u00fcp be\u011fendi\u011fi \u00fcr\u00fcn\u00fcn barkodunu foto\u011fraf \u00e7ekti\u011finde o \u00fcr\u00fcn\u00fcn \u015fu an hangi ma\u011fazalarda ka\u00e7a sat\u0131ld\u0131\u011f\u0131n\u0131 an\u0131nda g\u00f6rebilecek. Eski nesil klavye ile devam ederken 2000 sonras\u0131 ku\u015fa\u011f\u0131n\u0131n yar\u0131dan fazlas\u0131 bu t\u00fcr aramalara e\u011filimli.<\/span><\/p>  \t\t\t\t","slug":"2020yi-sarsacak-dijital-pazarlama-trendleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2020\u2019yi sarsacak dijital pazarlama trendleri","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1078,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}