{"status":true,"post":{"id":21310,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:06:21","created_at":"2020-01-02T21:00:00.000000Z","updated_at":"2022-10-24T11:06:21.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":21310,"is_featured":0,"title":"2020\u2019de pozitif denetimi b\u0131rakmay\u0131n","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212454863a1ae7c3ecca21409.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Hakan G\u00fclda\u011f<\/strong><\/span><br><\/p>  <p><span class=\"large\">2020\u2019deki asgari \u00fccret belirlendi ve ge\u00e7en y\u0131la g\u00f6re y\u00fczde 15 art\u0131\u015fla 2 bin 324 lira oldu. Bahsetti\u011fimiz rakam, asgari \u00fccret, bekar ve \u00e7ocuksuz \u00e7al\u0131\u015fanlar i\u00e7in ge\u00e7erli. Farkl\u0131 durumlarda, rakam art\u0131yor.<\/span><\/p>  <p><span class=\"large\">Yeni asgari \u00fccretin i\u015fverene maliyetinin, 3 bin 458 lira olaca\u011f\u0131n\u0131 da kaydetmek gerek. Ayr\u0131ca bu y\u0131l devlet deste\u011finde farkl\u0131 bir uygulamaya gidildi. Ge\u00e7en y\u0131l \u00e7al\u0131\u015ft\u0131r\u0131lan i\u015f\u00e7i say\u0131s\u0131na g\u00f6re 101 lira ile 150 lira aras\u0131nda de\u011fi\u015fen devlet deste\u011fi, bu y\u0131l \u00e7al\u0131\u015ft\u0131r\u0131lan i\u015f\u00e7i say\u0131s\u0131na bak\u0131lmaks\u0131z\u0131n 75 lira olarak belirlendi. <\/span><\/p>  <p><span class=\"large\">A\u00e7\u0131k konu\u015fal\u0131m, \u00e7ok itiraz gelmedi ama belirlenen asgari \u00fccret, ne i\u015f\u00e7i ne de i\u015fveren taraf\u0131n\u0131 memnun edebildi. <\/span><\/p>  <p><span class=\"large\">Yeni asgari \u00fccreti, \u00e7al\u0131\u015fanlar d\u00fc\u015f\u00fck, i\u015fverenler y\u00fcksek buluyor. \u00dccretin \u2018a\u00e7l\u0131k s\u0131n\u0131r\u0131\u2019 olarak belirlenen 2 bin 100 liran\u0131n biraz \u00fczerinde olmas\u0131, \u00e7al\u0131\u015fanlar\u0131n memnuniyetsizli\u011finin temelini olu\u015fturuyor. \u0130\u015fverenler ise ge\u00e7en y\u0131l y\u00fczde 0.5 civar\u0131nda kalan b\u00fcy\u00fcmeye ve de bu y\u0131l hedeflenen y\u00fczde 8.5 enflasyon hedefine bak\u0131p, asgari \u00fccrette yap\u0131lan y\u00fczde 15 art\u0131\u015f\u0131 fazla g\u00f6r\u00fcyor. <\/span><\/p>  <p><span class=\"large\">Kabul edelim ki, memnuniyetsizlik ve endi\u015feler sadece rakamla ilgili de de\u011fil. \u0130\u015fsizlik, hayat pahal\u0131l\u0131\u011f\u0131, artan maliyetler, azalan destekler hem \u00e7al\u0131\u015fanlar\u0131 hem i\u015fverenleri etkiliyor. <\/span><\/p>  <p><span class=\"large\">Ak\u0131llardaki soru \u015fu: Bu sorunlar\u0131n \u00fcstesinden kim, nas\u0131l gelecek? <\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Tabii sorunun tek cevab\u0131 yok. Farkl\u0131 \u00e7\u0131kar ve d\u00fc\u015f\u00fcncelere sahip kesimlerden farkl\u0131 yan\u0131tlar gelecek. \u2018Ekonomi y\u00f6netimi\u2019 diyenler olaca\u011f\u0131 gibi, konuyu \u2018her koyun kendi baca\u011f\u0131ndan as\u0131l\u0131r\u2019 yakla\u015f\u0131m\u0131yla de\u011ferlendirenler de olacak. Bilmiyorum bana kat\u0131l\u0131r m\u0131s\u0131n\u0131z, ben son d\u00f6nemde, asl\u0131nda b\u00fct\u00fcn toplumu ilgilendiren sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde i\u015f d\u00fcnyas\u0131ndan beklentilerin artmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyorum. <\/span><\/p>  <p><span class=\"large\">Yeni bir y\u0131la, yeni umutlarla girdi\u011fimiz bu g\u00fcnlerde, i\u015f d\u00fcnyas\u0131n\u0131n da i\u015fi kolay de\u011fil. Bir yanda \u015firketin, bir yanda \u00e7al\u0131\u015fanlar\u0131n ihtiya\u00e7lar\u0131... Di\u011fer taraftan yat\u0131r\u0131mdan b\u00fcy\u00fcmeye \u00fclkenin ihtiya\u00e7lar\u0131... <\/span><\/p>  <p><span class=\"large\">Peki, i\u015f insanlar\u0131 bunu nas\u0131l ba\u015faracak?<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212454863a1ae7c4cc5821409.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Bu sorunun tek bir basit yan\u0131t\u0131 var: E\u011fer ekonomideki \u00e7alkant\u0131lar\u0131 g\u00f6\u011f\u00fcsleyebilirse...<\/span><\/p>  <p><span class=\"large\">\u0130\u015f d\u00fcnyas\u0131ndan beklentilerin y\u00fckseldi\u011fi bir s\u00fcre\u00e7te, onlara maddi ve manevi deste\u011fin verilmesi gerekiyor. Bu destekleri beklemek, bunca istihdam sa\u011flayan, gelir getiren i\u015f insanlar\u0131n\u0131n hakk\u0131. Ancak i\u015fin ger\u00e7e\u011fi \u015fu ki destek beklerken, vakit kaybetme l\u00fcksleri yok. \u0130\u015fler t\u0131k\u0131r t\u0131k\u0131r y\u00fcr\u00fcmek zorunda...<\/span><\/p>  <p><span class=\"large\">Bunun i\u00e7in i\u015f insanlar\u0131n\u0131n \u00f6nce \u00e7alkant\u0131l\u0131 sulardaki bir kaptan gibi davranmalar\u0131 gerekiyor. F\u0131rt\u0131nay\u0131 \u00f6nce beyninizde alt etmek durumundas\u0131n\u0131z. Bunun i\u00e7in yap\u0131lacak ilk i\u015f ise \u00e7alkant\u0131lara, t\u00fcrb\u00fclanslara kar\u015f\u0131 \u2018pozitif denetim\u2019 sa\u011flamak. T\u00fcrk\u00e7esi ile \u2018en uygun manevra h\u0131z\u0131n\u0131\u2019 bulmak.<\/span><\/p>  <p><span class=\"large\">En uygun manevralar\u0131 yapabilmek i\u00e7in esneklik \u015fart. Karma\u015f\u0131kl\u0131k ve belirsizli\u011fin artt\u0131\u011f\u0131 bir d\u00f6nemde \u00e7\u00f6z\u00fcme giden en k\u0131sa ve etkili yollar esnek d\u00fc\u015f\u00fcnceden ge\u00e7iyor. Farkl\u0131 ihtimalleri, y\u00f6ntemleri ve ara\u00e7lar\u0131 zihninde harman eden i\u015f insanlar\u0131 \u00e7\u00f6z\u00fcm zenginli\u011fine daha kolay ula\u015fabiliyor. Esneklik kritik d\u00f6nemlerde y\u00f6netimin kalitesini y\u00fckseltiyor.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130stikrar d\u00f6nemlerinde bir kaya gibi sa\u011flam kurallar i\u015fe yarar ama \u00e7alkant\u0131l\u0131 de\u011fi\u015fim d\u00f6nemlerinde sizi \u00e7\u0131kmaz soka\u011fa da sokabilir.<\/span><\/p>  <p><span class=\"large\">\u00c7inli filozof Lao Tzu, \u201cEsnekli\u011fin direnci yendi\u011fi, herkes taraf\u0131ndan bilinen ama uygulanamayan bir ger\u00e7ektir\u201d diyor.<\/span><\/p>  <p><span class=\"large\">\u00dcnl\u00fc y\u00f6netim gurusu Peter Drucker ise \u2018F\u0131rt\u0131nal\u0131 D\u00f6nemlerde Y\u00f6netim\u2019 kitab\u0131nda \u0131srarla \u015fu d\u00fc\u015f\u00fcncenin \u00fcst\u00fcnde duruyor: \u201cZeki olma, dikkatli ol.\u201d Ard\u0131ndan da ekliyor: \u201cGelece\u011fi \u00f6nceden g\u00f6rmek, sizi sadece dertlere bo\u011far. Yap\u0131lmas\u0131 gereken, ortada olan\u0131 y\u00f6netmek, yap\u0131labilece\u011fi ve yap\u0131lmas\u0131 gerekeni yaratmaya \u00e7al\u0131\u015fmak...<\/span><\/p>  <p><span class=\"large\">Hi\u00e7bir mucize \u00e7\u00f6z\u00fcm, hemen var\u0131lan hi\u00e7bir tespit yoktur.\u201d<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Diyeceksiniz ki, T\u00fcrkiye\u2019deki i\u015f insanlar\u0131n\u0131n \u2018f\u0131rt\u0131nal\u0131 sularda y\u00f6netim\u2019 deneyimi zaten en \u00fcst d\u00fczeyde... Geli\u015fmi\u015f ekonomiler diye tan\u0131mlanan \u00fclkelerdeki i\u015f insanlar\u0131 dahil. Tavsiyelere \u00e7ok ihtiya\u00e7 yok! Hakl\u0131s\u0131n\u0131z. Ancak kabul edelim ki, ortam h\u00e2l\u00e2 dalgal\u0131 ve oynak...<\/span><\/p>  <p><span class=\"large\">\u00dcstelik \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 mutlu etme bask\u0131s\u0131n\u0131 da \u00e7al\u0131\u015f\u0131p kazan\u0131p bol vergi vermeniz y\u00f6n\u00fcndeki beklentilerin bask\u0131s\u0131n\u0131 da daha fazla hissedeceksiniz. Daha rekabet\u00e7i bir T\u00fcrkiye yaratarak, \u00fclkemizin refah\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamak da sizin g\u00f6reviniz.<\/span><\/p>  <p><span class=\"large\">\u0130\u015finiz bu y\u0131l da kolay olmayacak. Ne yap\u0131p edip, i\u00e7inde bulundu\u011fumuz dalgal\u0131 ve oynak ortam\u0131n yaratt\u0131\u011f\u0131 gerilimi, bir enerji kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ve i\u015finizi geli\u015ftirmeyi ba\u015farman\u0131z gerekiyor.<\/span><\/p>  <p><span class=\"large\">Hepinize kolayl\u0131klar ve ba\u015far\u0131larla dolu bir 2020 diliyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>HANG\u0130 \u00d6NLEMLER ALINMALI<\/strong><\/span><\/p>  <p><span class=\"large\">\u00c7alkant\u0131l\u0131 d\u00f6nemlerde pozitif denetimi \u00f6ne \u00e7\u0131karmak gerekiyor. Uzmanlar\u0131n a\u015fa\u011f\u0131da \u00f6zetlemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00f6nlemlerini devreye ald\u0131\u011f\u0131n\u0131zda uzun s\u00fcrece\u011fi anla\u015f\u0131lan s\u0131k\u0131nt\u0131l\u0131 d\u00f6nemden \u015firketinizi b\u00fcy\u00fcterek \u00e7\u0131kman\u0131z m\u00fcmk\u00fcn:<\/span><\/p>  <ul>   <li><span class=\"large\">Maliyetleri, firman\u0131n entelekt\u00fcel sermayesini zedelemeden, yani ilk i\u015f elemanlar\u0131 i\u015ften \u00e7\u0131karmadan d\u00fc\u015f\u00fcrmenin yol ve y\u00f6ntemleri \u00fczerine \u00e7al\u0131\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\"> Sabit maliyetleri, de\u011fi\u015fken maliyetlere d\u00f6n\u00fc\u015ft\u00fcrmek zor g\u00fcnlerde i\u015finize yarayabilir. D\u0131\u015far\u0131dan girdi, par\u00e7a veya hizmet alma karar\u0131 \u00f6ncesinde, bu iki maliyet t\u00fcr\u00fc aras\u0131ndaki dengeyi dikkate al\u0131n. <\/span><\/li>   <li><span class=\"large\"> Stoklar\u0131n\u0131z\u0131 minimum d\u00fczeyde tutun. <\/span><\/li>   <li><span class=\"large\"> Hesaplar\u0131n\u0131z\u0131, k\u00e2r marjlar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn s\u00fcrece\u011fi varsay\u0131m\u0131na g\u00f6re yap\u0131n. <\/span><\/li>   <li><span class=\"large\"> Y\u00f6netim kurulunuzu yeniden yap\u0131land\u0131r\u0131n. Kuruldakileri hep \u2018evet efendim\u2019 diyenlerden olu\u015fturmay\u0131n. Sizi hem riskler hem de f\u0131rsatlar konusunda uyaracak, ufku geni\u015f ve olaylara farkl\u0131 bir a\u00e7\u0131dan bakacak ki\u015fileri tercih edin. <\/span><\/li>   <li><span class=\"large\"> Likiditenin iyi y\u00f6netimi t\u00fcrb\u00fclans d\u00f6neminde sizin manevra yetene\u011finizi y\u00fckseltir. Bunun i\u00e7in 6 veya 12 ayl\u0131k s\u00fcreler i\u00e7in nakit ak\u0131\u015f tahmini yap\u0131n. Bu tahminler ger\u00e7ekle\u015fmese bile siz hi\u00e7 olmazsa nakit kaynaklara s\u0131k\u0131\u015faca\u011f\u0131n\u0131z d\u00f6nemleri \u00f6nceden g\u00f6rebilirsiniz. <\/span><\/li>   <li><span class=\"large\"> \u0130\u00e7 pazar\u0131n k\u0131ymetini bilin ve m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirmek i\u00e7in \u00f6nlem al\u0131n. <\/span><\/li>   <li><span class=\"large\"> D\u0131\u015f pazarlarda farkl\u0131 m\u00fc\u015fteri segmentlerini ve hedef kitleleri, ayr\u0131 ayr\u0131 inceleyip yeni sat\u0131\u015f y\u00f6ntemleri geli\u015ftirin.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"2020de-pozitif-denetimi-birakmayin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2020\u2019de pozitif denetimi b\u0131rakmay\u0131n","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1146,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21409,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":21310,"locale":"tr","category_id":73,"title":"2020\u2019de pozitif denetimi b\u0131rakmay\u0131n","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212454863a1ae7c3ecca21409.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Hakan G\u00fclda\u011f<\/strong><\/span><br><\/p>  <p><span class=\"large\">2020\u2019deki asgari \u00fccret belirlendi ve ge\u00e7en y\u0131la g\u00f6re y\u00fczde 15 art\u0131\u015fla 2 bin 324 lira oldu. Bahsetti\u011fimiz rakam, asgari \u00fccret, bekar ve \u00e7ocuksuz \u00e7al\u0131\u015fanlar i\u00e7in ge\u00e7erli. Farkl\u0131 durumlarda, rakam art\u0131yor.<\/span><\/p>  <p><span class=\"large\">Yeni asgari \u00fccretin i\u015fverene maliyetinin, 3 bin 458 lira olaca\u011f\u0131n\u0131 da kaydetmek gerek. Ayr\u0131ca bu y\u0131l devlet deste\u011finde farkl\u0131 bir uygulamaya gidildi. Ge\u00e7en y\u0131l \u00e7al\u0131\u015ft\u0131r\u0131lan i\u015f\u00e7i say\u0131s\u0131na g\u00f6re 101 lira ile 150 lira aras\u0131nda de\u011fi\u015fen devlet deste\u011fi, bu y\u0131l \u00e7al\u0131\u015ft\u0131r\u0131lan i\u015f\u00e7i say\u0131s\u0131na bak\u0131lmaks\u0131z\u0131n 75 lira olarak belirlendi. <\/span><\/p>  <p><span class=\"large\">A\u00e7\u0131k konu\u015fal\u0131m, \u00e7ok itiraz gelmedi ama belirlenen asgari \u00fccret, ne i\u015f\u00e7i ne de i\u015fveren taraf\u0131n\u0131 memnun edebildi. <\/span><\/p>  <p><span class=\"large\">Yeni asgari \u00fccreti, \u00e7al\u0131\u015fanlar d\u00fc\u015f\u00fck, i\u015fverenler y\u00fcksek buluyor. \u00dccretin \u2018a\u00e7l\u0131k s\u0131n\u0131r\u0131\u2019 olarak belirlenen 2 bin 100 liran\u0131n biraz \u00fczerinde olmas\u0131, \u00e7al\u0131\u015fanlar\u0131n memnuniyetsizli\u011finin temelini olu\u015fturuyor. \u0130\u015fverenler ise ge\u00e7en y\u0131l y\u00fczde 0.5 civar\u0131nda kalan b\u00fcy\u00fcmeye ve de bu y\u0131l hedeflenen y\u00fczde 8.5 enflasyon hedefine bak\u0131p, asgari \u00fccrette yap\u0131lan y\u00fczde 15 art\u0131\u015f\u0131 fazla g\u00f6r\u00fcyor. <\/span><\/p>  <p><span class=\"large\">Kabul edelim ki, memnuniyetsizlik ve endi\u015feler sadece rakamla ilgili de de\u011fil. \u0130\u015fsizlik, hayat pahal\u0131l\u0131\u011f\u0131, artan maliyetler, azalan destekler hem \u00e7al\u0131\u015fanlar\u0131 hem i\u015fverenleri etkiliyor. <\/span><\/p>  <p><span class=\"large\">Ak\u0131llardaki soru \u015fu: Bu sorunlar\u0131n \u00fcstesinden kim, nas\u0131l gelecek? <\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Tabii sorunun tek cevab\u0131 yok. Farkl\u0131 \u00e7\u0131kar ve d\u00fc\u015f\u00fcncelere sahip kesimlerden farkl\u0131 yan\u0131tlar gelecek. \u2018Ekonomi y\u00f6netimi\u2019 diyenler olaca\u011f\u0131 gibi, konuyu \u2018her koyun kendi baca\u011f\u0131ndan as\u0131l\u0131r\u2019 yakla\u015f\u0131m\u0131yla de\u011ferlendirenler de olacak. Bilmiyorum bana kat\u0131l\u0131r m\u0131s\u0131n\u0131z, ben son d\u00f6nemde, asl\u0131nda b\u00fct\u00fcn toplumu ilgilendiren sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde i\u015f d\u00fcnyas\u0131ndan beklentilerin artmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyorum. <\/span><\/p>  <p><span class=\"large\">Yeni bir y\u0131la, yeni umutlarla girdi\u011fimiz bu g\u00fcnlerde, i\u015f d\u00fcnyas\u0131n\u0131n da i\u015fi kolay de\u011fil. Bir yanda \u015firketin, bir yanda \u00e7al\u0131\u015fanlar\u0131n ihtiya\u00e7lar\u0131... Di\u011fer taraftan yat\u0131r\u0131mdan b\u00fcy\u00fcmeye \u00fclkenin ihtiya\u00e7lar\u0131... <\/span><\/p>  <p><span class=\"large\">Peki, i\u015f insanlar\u0131 bunu nas\u0131l ba\u015faracak?<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212454863a1ae7c4cc5821409.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Bu sorunun tek bir basit yan\u0131t\u0131 var: E\u011fer ekonomideki \u00e7alkant\u0131lar\u0131 g\u00f6\u011f\u00fcsleyebilirse...<\/span><\/p>  <p><span class=\"large\">\u0130\u015f d\u00fcnyas\u0131ndan beklentilerin y\u00fckseldi\u011fi bir s\u00fcre\u00e7te, onlara maddi ve manevi deste\u011fin verilmesi gerekiyor. Bu destekleri beklemek, bunca istihdam sa\u011flayan, gelir getiren i\u015f insanlar\u0131n\u0131n hakk\u0131. Ancak i\u015fin ger\u00e7e\u011fi \u015fu ki destek beklerken, vakit kaybetme l\u00fcksleri yok. \u0130\u015fler t\u0131k\u0131r t\u0131k\u0131r y\u00fcr\u00fcmek zorunda...<\/span><\/p>  <p><span class=\"large\">Bunun i\u00e7in i\u015f insanlar\u0131n\u0131n \u00f6nce \u00e7alkant\u0131l\u0131 sulardaki bir kaptan gibi davranmalar\u0131 gerekiyor. F\u0131rt\u0131nay\u0131 \u00f6nce beyninizde alt etmek durumundas\u0131n\u0131z. Bunun i\u00e7in yap\u0131lacak ilk i\u015f ise \u00e7alkant\u0131lara, t\u00fcrb\u00fclanslara kar\u015f\u0131 \u2018pozitif denetim\u2019 sa\u011flamak. T\u00fcrk\u00e7esi ile \u2018en uygun manevra h\u0131z\u0131n\u0131\u2019 bulmak.<\/span><\/p>  <p><span class=\"large\">En uygun manevralar\u0131 yapabilmek i\u00e7in esneklik \u015fart. Karma\u015f\u0131kl\u0131k ve belirsizli\u011fin artt\u0131\u011f\u0131 bir d\u00f6nemde \u00e7\u00f6z\u00fcme giden en k\u0131sa ve etkili yollar esnek d\u00fc\u015f\u00fcnceden ge\u00e7iyor. Farkl\u0131 ihtimalleri, y\u00f6ntemleri ve ara\u00e7lar\u0131 zihninde harman eden i\u015f insanlar\u0131 \u00e7\u00f6z\u00fcm zenginli\u011fine daha kolay ula\u015fabiliyor. Esneklik kritik d\u00f6nemlerde y\u00f6netimin kalitesini y\u00fckseltiyor.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130stikrar d\u00f6nemlerinde bir kaya gibi sa\u011flam kurallar i\u015fe yarar ama \u00e7alkant\u0131l\u0131 de\u011fi\u015fim d\u00f6nemlerinde sizi \u00e7\u0131kmaz soka\u011fa da sokabilir.<\/span><\/p>  <p><span class=\"large\">\u00c7inli filozof Lao Tzu, \u201cEsnekli\u011fin direnci yendi\u011fi, herkes taraf\u0131ndan bilinen ama uygulanamayan bir ger\u00e7ektir\u201d diyor.<\/span><\/p>  <p><span class=\"large\">\u00dcnl\u00fc y\u00f6netim gurusu Peter Drucker ise \u2018F\u0131rt\u0131nal\u0131 D\u00f6nemlerde Y\u00f6netim\u2019 kitab\u0131nda \u0131srarla \u015fu d\u00fc\u015f\u00fcncenin \u00fcst\u00fcnde duruyor: \u201cZeki olma, dikkatli ol.\u201d Ard\u0131ndan da ekliyor: \u201cGelece\u011fi \u00f6nceden g\u00f6rmek, sizi sadece dertlere bo\u011far. Yap\u0131lmas\u0131 gereken, ortada olan\u0131 y\u00f6netmek, yap\u0131labilece\u011fi ve yap\u0131lmas\u0131 gerekeni yaratmaya \u00e7al\u0131\u015fmak...<\/span><\/p>  <p><span class=\"large\">Hi\u00e7bir mucize \u00e7\u00f6z\u00fcm, hemen var\u0131lan hi\u00e7bir tespit yoktur.\u201d<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Diyeceksiniz ki, T\u00fcrkiye\u2019deki i\u015f insanlar\u0131n\u0131n \u2018f\u0131rt\u0131nal\u0131 sularda y\u00f6netim\u2019 deneyimi zaten en \u00fcst d\u00fczeyde... Geli\u015fmi\u015f ekonomiler diye tan\u0131mlanan \u00fclkelerdeki i\u015f insanlar\u0131 dahil. Tavsiyelere \u00e7ok ihtiya\u00e7 yok! Hakl\u0131s\u0131n\u0131z. Ancak kabul edelim ki, ortam h\u00e2l\u00e2 dalgal\u0131 ve oynak...<\/span><\/p>  <p><span class=\"large\">\u00dcstelik \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 mutlu etme bask\u0131s\u0131n\u0131 da \u00e7al\u0131\u015f\u0131p kazan\u0131p bol vergi vermeniz y\u00f6n\u00fcndeki beklentilerin bask\u0131s\u0131n\u0131 da daha fazla hissedeceksiniz. Daha rekabet\u00e7i bir T\u00fcrkiye yaratarak, \u00fclkemizin refah\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamak da sizin g\u00f6reviniz.<\/span><\/p>  <p><span class=\"large\">\u0130\u015finiz bu y\u0131l da kolay olmayacak. Ne yap\u0131p edip, i\u00e7inde bulundu\u011fumuz dalgal\u0131 ve oynak ortam\u0131n yaratt\u0131\u011f\u0131 gerilimi, bir enerji kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ve i\u015finizi geli\u015ftirmeyi ba\u015farman\u0131z gerekiyor.<\/span><\/p>  <p><span class=\"large\">Hepinize kolayl\u0131klar ve ba\u015far\u0131larla dolu bir 2020 diliyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>HANG\u0130 \u00d6NLEMLER ALINMALI<\/strong><\/span><\/p>  <p><span class=\"large\">\u00c7alkant\u0131l\u0131 d\u00f6nemlerde pozitif denetimi \u00f6ne \u00e7\u0131karmak gerekiyor. Uzmanlar\u0131n a\u015fa\u011f\u0131da \u00f6zetlemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00f6nlemlerini devreye ald\u0131\u011f\u0131n\u0131zda uzun s\u00fcrece\u011fi anla\u015f\u0131lan s\u0131k\u0131nt\u0131l\u0131 d\u00f6nemden \u015firketinizi b\u00fcy\u00fcterek \u00e7\u0131kman\u0131z m\u00fcmk\u00fcn:<\/span><\/p>  <ul>   <li><span class=\"large\">Maliyetleri, firman\u0131n entelekt\u00fcel sermayesini zedelemeden, yani ilk i\u015f elemanlar\u0131 i\u015ften \u00e7\u0131karmadan d\u00fc\u015f\u00fcrmenin yol ve y\u00f6ntemleri \u00fczerine \u00e7al\u0131\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\"> Sabit maliyetleri, de\u011fi\u015fken maliyetlere d\u00f6n\u00fc\u015ft\u00fcrmek zor g\u00fcnlerde i\u015finize yarayabilir. D\u0131\u015far\u0131dan girdi, par\u00e7a veya hizmet alma karar\u0131 \u00f6ncesinde, bu iki maliyet t\u00fcr\u00fc aras\u0131ndaki dengeyi dikkate al\u0131n. <\/span><\/li>   <li><span class=\"large\"> Stoklar\u0131n\u0131z\u0131 minimum d\u00fczeyde tutun. <\/span><\/li>   <li><span class=\"large\"> Hesaplar\u0131n\u0131z\u0131, k\u00e2r marjlar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn s\u00fcrece\u011fi varsay\u0131m\u0131na g\u00f6re yap\u0131n. <\/span><\/li>   <li><span class=\"large\"> Y\u00f6netim kurulunuzu yeniden yap\u0131land\u0131r\u0131n. Kuruldakileri hep \u2018evet efendim\u2019 diyenlerden olu\u015fturmay\u0131n. Sizi hem riskler hem de f\u0131rsatlar konusunda uyaracak, ufku geni\u015f ve olaylara farkl\u0131 bir a\u00e7\u0131dan bakacak ki\u015fileri tercih edin. <\/span><\/li>   <li><span class=\"large\"> Likiditenin iyi y\u00f6netimi t\u00fcrb\u00fclans d\u00f6neminde sizin manevra yetene\u011finizi y\u00fckseltir. Bunun i\u00e7in 6 veya 12 ayl\u0131k s\u00fcreler i\u00e7in nakit ak\u0131\u015f tahmini yap\u0131n. Bu tahminler ger\u00e7ekle\u015fmese bile siz hi\u00e7 olmazsa nakit kaynaklara s\u0131k\u0131\u015faca\u011f\u0131n\u0131z d\u00f6nemleri \u00f6nceden g\u00f6rebilirsiniz. <\/span><\/li>   <li><span class=\"large\"> \u0130\u00e7 pazar\u0131n k\u0131ymetini bilin ve m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirmek i\u00e7in \u00f6nlem al\u0131n. <\/span><\/li>   <li><span class=\"large\"> D\u0131\u015f pazarlarda farkl\u0131 m\u00fc\u015fteri segmentlerini ve hedef kitleleri, ayr\u0131 ayr\u0131 inceleyip yeni sat\u0131\u015f y\u00f6ntemleri geli\u015ftirin.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"2020de-pozitif-denetimi-birakmayin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2020\u2019de pozitif denetimi b\u0131rakmay\u0131n","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1146,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}