{"status":true,"post":{"id":24390,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:47:23","created_at":"2021-01-14T21:00:00.000000Z","updated_at":"2022-10-24T11:47:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":24390,"is_featured":0,"title":"10 y\u0131lda tasfiye olmamak i\u00e7in\u2026","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>HAKAN G\u00dcLDA\u011e<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Bu aralar s\u0131k s\u0131k dikkat \u00e7ekmeye \u00e7abal\u0131yorum: \u0130\u00e7ine girdi\u011fimiz bu 10 y\u0131l, kritik bir 10 y\u0131l. Muhtemelen tarih\u00e7iler bu 10 y\u0131l\u0131 \u2018yeni bir d\u00f6nem\u2019 olarak adland\u0131racak. \u00c7\u00fcnk\u00fc bu d\u00f6nem, 10 y\u0131lda olacaklar\u0131n 10 ayda oldu\u011fu bir d\u00f6nem. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130nanmazsan\u0131z e-ticaretteki geli\u015fmelere \u015f\u00f6yle bir bak\u0131n. D\u00fcnya e-ticaret hacmi, 10 ayda 2 trilyon dolardan 3.5 trilyon dolara ula\u015ft\u0131. T\u00fcm d\u00fcnya mal ticaretinin 18 trilyon dolar oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrse dev ad\u0131mlarla gelen bir de\u011fi\u015fimden bahsetmek herhalde yanl\u0131\u015f olmaz. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Her neyse... S\u00f6z\u00fcn k\u0131sas\u0131, biz de\u011fi\u015fim ile ilgilenmesek bile de\u011fi\u015fim bizimle ilgileniyor. Ge\u00e7en Eko-Mercek\u2019te \u015fu ya da bu nedenle de\u011fi\u015fimi \u0131skalayan \u00f6rnekleri payla\u015fm\u0131\u015ft\u0131k. En yetkili, en tecr\u00fcbeli isimlerin gelece\u011fe ili\u015fkin \u2018karavana\u2019 at\u0131\u015flar\u0131ndan kesitler vermi\u015ftik bol bol. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu yaz\u0131m\u0131zda ise s\u00f6z verdi\u011fimiz gibi tecr\u00fcbeli y\u00f6neticilerin, uyan\u0131k giri\u015fimcilerin bile \u00e7evresindeki olaylar\u0131n fark\u0131na varamamas\u0131 veya bunlar\u0131 alg\u0131lad\u0131\u011f\u0131 halde gerekli \u00f6nlemleri alamamas\u0131n\u0131n nedenlerine de\u011finmeye \u00e7al\u0131\u015faca\u011f\u0131z. Tabii yerimiz elverdi\u011fi kadar. Olmad\u0131, kald\u0131\u011f\u0131m\u0131z yerden bir sonraki Eko-Mercek\u2019te devam ederiz. Zira konu \u00f6nemli...<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Veli toplant\u0131s\u0131nda Einstein\u2019\u0131n babas\u0131na, \u201cNe yaparsa yaps\u0131n, bu \u00e7ocuk adam olmaz\u201d diyen ilkokul \u00f6\u011fretmeninin konumuna d\u00fc\u015fmemek i\u00e7in, \u00e7evremizde olup bitenlerin fark\u0131na neden varamad\u0131\u011f\u0131m\u0131z\u0131n, dahas\u0131 fark\u0131na varmam\u0131za ra\u011fmen neden burun k\u0131v\u0131rd\u0131\u011f\u0131m\u0131z\u0131n arka plan\u0131n\u0131 iyice kavramam\u0131z gerekiyor. M\u00fcsaadenizle hemen ba\u015flayal\u0131m...<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6nde gelen nedenlerinden biri, hi\u00e7 \u015f\u00fcphesiz i\u00e7ine s\u0131kl\u0131kla d\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz \u2018zihniyet tuza\u011f\u0131\u2019... Ge\u00e7mi\u015fin tecr\u00fcbelerinin \u015fekillendirdi\u011fi, ezberlerin derinlere kaz\u0131nd\u0131\u011f\u0131 zihinler yeni g\u00f6r\u00fc\u015flere umutsuzca direniyor. Kendi mesle\u011fimden \u00f6rneklendireyim. Tarihler de \u00f6yle \u00e7ok uzak de\u011fil. Al\u0131n \u015fimdilerde dilimizden d\u00fc\u015f\u00fcrmedi\u011fimiz interneti... Ortaya \u00e7\u0131kt\u0131\u011f\u0131 1994 sonlar\u0131nda \u00fcnl\u00fc Time dergisi, yapt\u0131\u011f\u0131 geni\u015f analizde, internetin bir ana ak\u0131ma d\u00f6n\u00fc\u015fmeyece\u011fini a\u00e7\u0131kl\u0131yordu. Milyonlar satan dergiye g\u00f6re internet, \u201cticarete uygun tasarlanmam\u0131\u015ft\u0131 ve yeni rakiplere incelikle kucak a\u00e7m\u0131yordu.\u201d <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Newsweek durur mu? 1995 \u015eubat ay\u0131nda att\u0131\u011f\u0131 ba\u015fl\u0131\u011fa bak\u0131n: \u201c\u0130nternet mi? P\u00f6h!\u201d Bu ba\u015fl\u0131kla yay\u0131mlanan yaz\u0131y\u0131 kaleme alan astrofizik\u00e7i ve network uzman\u0131 Cliff Stoll\u2019du. Online al\u0131\u015fveri\u015f ve online topluluklar\u0131n sa\u011fduyuya ihanet eden, ger\u00e7eklikten uzak birer fantezi oldu\u011funu iddia ettikten sonra Stoll, \u201cGer\u00e7ek \u015fu ki, bir online veri taban\u0131 gazetenizin yerine ge\u00e7meyecek. Oysa MIT Media Lab\u2019\u0131n M\u00fcd\u00fcr\u00fc Nicholas Negroponte, k\u0131sa bir s\u00fcre i\u00e7inde internet \u00fczerinden kitap ve gazete sat\u0131n almaya ba\u015flayaca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyor\u201d diyor ve c\u00fcmlesinin sonunu \u2018veciz\u2019 bi\u00e7imde \u015f\u00f6yle getiriyordu: \u201cHeee, tabii...\u201d<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hikayenin devam\u0131n\u0131 okumak isterseniz THY Yay\u0131nlar\u0131\u2019ndan \u00e7\u0131kan \u2018B\u00fcy\u00fck Teknolojik D\u00f6n\u00fc\u015f\u00fcm\u2019 kitab\u0131na bir g\u00f6z at\u0131n. Wired dergisinin eski edit\u00f6r\u00fc Kevin Kelly\u2019nin kaleminden \u2018gelece\u011fimizi \u015fekillendirecek 12 teknolojik kuvvetin\u2019 anlat\u0131ld\u0131\u011f\u0131 bu kitaptan \u00e7ok faydalanacaks\u0131n\u0131z... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Devam edelim... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015f modelinizi mutlaka g\u00f6zden ge\u00e7irmeniz laz\u0131m. Velev ki, sizi ba\u015far\u0131ya ula\u015ft\u0131rm\u0131\u015f bir modele sahip olun. KOB\u0130 sahibi de olsan\u0131z, bir holding patronu da... Hi\u00e7 fark etmez. Sizi ve \u015firketinizi ba\u015far\u0131ya ula\u015ft\u0131ran eski i\u015f modeline tak\u0131l\u0131p kald\u0131\u011f\u0131n\u0131zda, yeniliklerin \u00f6nemini kavramak m\u00fcmk\u00fcn olmuyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Onun i\u00e7in, bilgisayar\u0131n\u0131z\u0131 g\u00fcnceller gibi i\u015finizi de kendinizi de g\u00fcncelleyin. G\u00fcncellenmeyi ertelemeyin. \u201cHele \u015fimdi bir dursun\u201d ya da \u201cNas\u0131l olsa b\u00f6yle de \u00e7al\u0131\u015f\u0131yoruz, niye de\u011fi\u015ftireyim ki\u201d diye bu g\u00fcncellenme i\u015fini ihmal ederseniz, biriken de\u011fi\u015fiklikler sizi ger\u00e7ekten yoracak boyutlara varabilir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hele ki, bu g\u00fcncellemeler teknoloji alan\u0131ndaysa... Hem ki\u015filer hem \u015firketler, \u00fcretim platformlar\u0131 ve hatta ekonomiler i\u00e7in teknolojik yo\u011funlu\u011fun y\u00fckseltilmesi bu 10 y\u0131lda daha b\u00fcy\u00fck \u00f6nem kazanacak. Bilgisayar merakl\u0131s\u0131 gen\u00e7lerin k\u0131saca \u2018upgrading\u2019 olarak tan\u0131mlad\u0131klar\u0131 bu seviye y\u00fckseltme i\u015flevini, s\u00fcreklili\u011fin bir nevi \u00f6n \u015fart\u0131 olarak g\u00f6rmek gerekiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Tedarik zincirinden de\u011fer zincirine... Fason \u00fcretimden markal\u0131 \u00fcr\u00fcne... Tekstilden teknik veya ak\u0131ll\u0131 tekstile... Geleneksel \u00fcretimden siber fiziksel sistemlere d\u00f6n\u00fc\u015f\u00fcm sa\u011flanamad\u0131\u011f\u0131 takdirde yeni d\u00f6nemde ayakta kalmak \u00e7ok zor olacak.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> G\u00f6r\u00fclece\u011fi \u00fczere, olup bitenin fark\u0131na varmak, kavramak ve gerekli \u00f6nlemleri almak kolay de\u011fil. \u00c7evremizdeki ger\u00e7ekleri g\u00f6rmek, sezmek gerekiyor. Dikkatsiz ve ihtiyats\u0131z olmamak gerekiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dcstelik \u015fu ana kadar vurgulamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z konulardan daha ba\u015fka \u015feylerin de ayr\u0131t\u0131na varmam\u0131z laz\u0131m. Neyse... \u00c7ok uzatmayay\u0131m \u015fimdilik. Zaten \u2018yahu karde\u015flik, dur bir huzur ver\u2019 dedi\u011finizi duyar gibi oluyorum. Ama maalesef huzursuzlu\u011fun olmad\u0131\u011f\u0131 bir d\u00fcnya bir \u00fctopya... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> S\u00f6ylemedi demeyin: Yaln\u0131z mevcudu korumay\u0131 ve \u2018durumu idare etmeyi\u2019 ama\u00e7layanlar tasfiye olacak. \u2018Patronum ne dediyse yapt\u0131m\u2019 diyen g\u00f6lge y\u00f6neticiler de \u00f6yle... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00f6ylesi tarihin adeta h\u0131zland\u0131\u011f\u0131 d\u00f6nemlerde biraz stres iyidir. Sizi ger\u00e7eklerden koparmaz, gelece\u011fin risklerine kar\u015f\u0131 da korur. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Devam edece\u011fiz... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sa\u011fl\u0131cakla kal\u0131n. <\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>KATI H\u0130YERAR\u015e\u0130 S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130\u011e\u0130 ENGELL\u0130YOR<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Sadece teknolojiler \u00fczerine yo\u011funla\u015fan bir y\u00f6netim tarz\u0131, insanlar\u0131n davran\u0131\u015f ve hayat tarzlar\u0131ndaki de\u011fi\u015fimin alg\u0131lanmas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Keza, y\u00f6neticilerin belirli bir konuda uzmanla\u015fmas\u0131 da uzmanla\u015ft\u0131\u011f\u0131 konu d\u0131\u015f\u0131ndaki geli\u015fmeleri ve olgular\u0131 g\u00f6zden ka\u00e7\u0131rmas\u0131na yol a\u00e7abiliyor. Tablonun b\u00fct\u00fcn\u00fcne bakmayanlar\u0131n \u00f6nlemlerinin yetersiz kalmas\u0131 riski her zaman y\u00fcksek.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Gaflete d\u00fc\u015fmenin bir ba\u015fka nedeni kat\u0131 hiyerar\u015fi... \u00d6zellikle \u015firket i\u00e7i demokrasi s\u0131\u011f oldu\u011funda de\u011fi\u015fimi bizzat ya\u015fayan gen\u00e7 ku\u015fak \u00f6nerilerini karar vericilere iletemiyor. Bu da ak\u0131p giden hayat ile \u015firketin ba\u011flant\u0131lar\u0131n\u0131 kesiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> De\u011fi\u015fimi yakalayarak ba\u015far\u0131ya ko\u015fmada esneklik de \u00e7ok \u00f6nemli. Gelecek y\u0131llarda nano-teknoloji biyo-teknoloji, genetik ve yapay zeka gibi g\u00f6rece yeni bilim dallar\u0131 ve teknolojiler, sanayinin geli\u015fen rotas\u0131nda ani ve sert virajlar, dik rampalar ortaya \u00e7\u0131karacak. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Asl\u0131na bakarsan\u0131z, \u2018cak\u2019 vurgusu gereksiz. \u015eimdiden \u00e7\u0131karmaya ba\u015flad\u0131 bile... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> En iyisi \u015f\u00f6yle s\u00f6yleyelim: Bu 10 y\u0131lda y\u00f6neticiler, \u015firket i\u00e7i sorunlar kadar k\u00fcreselle\u015fme, salg\u0131n hastal\u0131klar ve \u00f6rne\u011fin elektronik cihazlar\u0131n kalite kontrol\u00fc konular\u0131nda ortaya \u00e7\u0131kan risklere de kafa yoracak.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kat\u0131 hiyerar\u015fi s\u00fcrd\u00fcr\u00fclebilirli\u011fi de engelliyor. Oysa, yeni d\u00f6nemde ayakta kalmak ve geli\u015fmek, ancak s\u00fcreklili\u011fe ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6ncelik vermekle m\u00fcmk\u00fcn olabilecek. \u0130ster bir fabrikada olsun, ister bir lokantada, duvarlar\u0131n i\u00e7inde y\u00f6netimin mutlak egemenli\u011fi yerine, y\u00f6neti\u015fim kavram\u0131n\u0131 hayata ge\u00e7irmek hayati \u00f6nemde. \u0130\u015fi y\u00f6netirken, \u00e7al\u0131\u015fanlar\u0131, \u00e7evreyi korumay\u0131, b\u00f6lgedeki insanlar\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 ve de iyili\u011fini hesaba katmak gerekecek. S\u00fcreklili\u011fi sa\u011flamak, ancak uzun vadeli \u00f6nlemlerle m\u00fcmk\u00fcn olacak.<\/span><\/p>  \t\t\t\t","slug":"10-yilda-tasfiye-olmamak-icin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"10 y\u0131lda tasfiye olmamak i\u00e7in\u2026","meta_description":"HAKAN G\u00dcLDA\u011e","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1086,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24489,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":24390,"locale":"tr","category_id":73,"title":"10 y\u0131lda tasfiye olmamak i\u00e7in\u2026","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>HAKAN G\u00dcLDA\u011e<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Bu aralar s\u0131k s\u0131k dikkat \u00e7ekmeye \u00e7abal\u0131yorum: \u0130\u00e7ine girdi\u011fimiz bu 10 y\u0131l, kritik bir 10 y\u0131l. Muhtemelen tarih\u00e7iler bu 10 y\u0131l\u0131 \u2018yeni bir d\u00f6nem\u2019 olarak adland\u0131racak. \u00c7\u00fcnk\u00fc bu d\u00f6nem, 10 y\u0131lda olacaklar\u0131n 10 ayda oldu\u011fu bir d\u00f6nem. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130nanmazsan\u0131z e-ticaretteki geli\u015fmelere \u015f\u00f6yle bir bak\u0131n. D\u00fcnya e-ticaret hacmi, 10 ayda 2 trilyon dolardan 3.5 trilyon dolara ula\u015ft\u0131. T\u00fcm d\u00fcnya mal ticaretinin 18 trilyon dolar oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrse dev ad\u0131mlarla gelen bir de\u011fi\u015fimden bahsetmek herhalde yanl\u0131\u015f olmaz. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Her neyse... S\u00f6z\u00fcn k\u0131sas\u0131, biz de\u011fi\u015fim ile ilgilenmesek bile de\u011fi\u015fim bizimle ilgileniyor. Ge\u00e7en Eko-Mercek\u2019te \u015fu ya da bu nedenle de\u011fi\u015fimi \u0131skalayan \u00f6rnekleri payla\u015fm\u0131\u015ft\u0131k. En yetkili, en tecr\u00fcbeli isimlerin gelece\u011fe ili\u015fkin \u2018karavana\u2019 at\u0131\u015flar\u0131ndan kesitler vermi\u015ftik bol bol. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu yaz\u0131m\u0131zda ise s\u00f6z verdi\u011fimiz gibi tecr\u00fcbeli y\u00f6neticilerin, uyan\u0131k giri\u015fimcilerin bile \u00e7evresindeki olaylar\u0131n fark\u0131na varamamas\u0131 veya bunlar\u0131 alg\u0131lad\u0131\u011f\u0131 halde gerekli \u00f6nlemleri alamamas\u0131n\u0131n nedenlerine de\u011finmeye \u00e7al\u0131\u015faca\u011f\u0131z. Tabii yerimiz elverdi\u011fi kadar. Olmad\u0131, kald\u0131\u011f\u0131m\u0131z yerden bir sonraki Eko-Mercek\u2019te devam ederiz. Zira konu \u00f6nemli...<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Veli toplant\u0131s\u0131nda Einstein\u2019\u0131n babas\u0131na, \u201cNe yaparsa yaps\u0131n, bu \u00e7ocuk adam olmaz\u201d diyen ilkokul \u00f6\u011fretmeninin konumuna d\u00fc\u015fmemek i\u00e7in, \u00e7evremizde olup bitenlerin fark\u0131na neden varamad\u0131\u011f\u0131m\u0131z\u0131n, dahas\u0131 fark\u0131na varmam\u0131za ra\u011fmen neden burun k\u0131v\u0131rd\u0131\u011f\u0131m\u0131z\u0131n arka plan\u0131n\u0131 iyice kavramam\u0131z gerekiyor. M\u00fcsaadenizle hemen ba\u015flayal\u0131m...<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6nde gelen nedenlerinden biri, hi\u00e7 \u015f\u00fcphesiz i\u00e7ine s\u0131kl\u0131kla d\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz \u2018zihniyet tuza\u011f\u0131\u2019... Ge\u00e7mi\u015fin tecr\u00fcbelerinin \u015fekillendirdi\u011fi, ezberlerin derinlere kaz\u0131nd\u0131\u011f\u0131 zihinler yeni g\u00f6r\u00fc\u015flere umutsuzca direniyor. Kendi mesle\u011fimden \u00f6rneklendireyim. Tarihler de \u00f6yle \u00e7ok uzak de\u011fil. Al\u0131n \u015fimdilerde dilimizden d\u00fc\u015f\u00fcrmedi\u011fimiz interneti... Ortaya \u00e7\u0131kt\u0131\u011f\u0131 1994 sonlar\u0131nda \u00fcnl\u00fc Time dergisi, yapt\u0131\u011f\u0131 geni\u015f analizde, internetin bir ana ak\u0131ma d\u00f6n\u00fc\u015fmeyece\u011fini a\u00e7\u0131kl\u0131yordu. Milyonlar satan dergiye g\u00f6re internet, \u201cticarete uygun tasarlanmam\u0131\u015ft\u0131 ve yeni rakiplere incelikle kucak a\u00e7m\u0131yordu.\u201d <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Newsweek durur mu? 1995 \u015eubat ay\u0131nda att\u0131\u011f\u0131 ba\u015fl\u0131\u011fa bak\u0131n: \u201c\u0130nternet mi? P\u00f6h!\u201d Bu ba\u015fl\u0131kla yay\u0131mlanan yaz\u0131y\u0131 kaleme alan astrofizik\u00e7i ve network uzman\u0131 Cliff Stoll\u2019du. Online al\u0131\u015fveri\u015f ve online topluluklar\u0131n sa\u011fduyuya ihanet eden, ger\u00e7eklikten uzak birer fantezi oldu\u011funu iddia ettikten sonra Stoll, \u201cGer\u00e7ek \u015fu ki, bir online veri taban\u0131 gazetenizin yerine ge\u00e7meyecek. Oysa MIT Media Lab\u2019\u0131n M\u00fcd\u00fcr\u00fc Nicholas Negroponte, k\u0131sa bir s\u00fcre i\u00e7inde internet \u00fczerinden kitap ve gazete sat\u0131n almaya ba\u015flayaca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyor\u201d diyor ve c\u00fcmlesinin sonunu \u2018veciz\u2019 bi\u00e7imde \u015f\u00f6yle getiriyordu: \u201cHeee, tabii...\u201d<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hikayenin devam\u0131n\u0131 okumak isterseniz THY Yay\u0131nlar\u0131\u2019ndan \u00e7\u0131kan \u2018B\u00fcy\u00fck Teknolojik D\u00f6n\u00fc\u015f\u00fcm\u2019 kitab\u0131na bir g\u00f6z at\u0131n. Wired dergisinin eski edit\u00f6r\u00fc Kevin Kelly\u2019nin kaleminden \u2018gelece\u011fimizi \u015fekillendirecek 12 teknolojik kuvvetin\u2019 anlat\u0131ld\u0131\u011f\u0131 bu kitaptan \u00e7ok faydalanacaks\u0131n\u0131z... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Devam edelim... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015f modelinizi mutlaka g\u00f6zden ge\u00e7irmeniz laz\u0131m. Velev ki, sizi ba\u015far\u0131ya ula\u015ft\u0131rm\u0131\u015f bir modele sahip olun. KOB\u0130 sahibi de olsan\u0131z, bir holding patronu da... Hi\u00e7 fark etmez. Sizi ve \u015firketinizi ba\u015far\u0131ya ula\u015ft\u0131ran eski i\u015f modeline tak\u0131l\u0131p kald\u0131\u011f\u0131n\u0131zda, yeniliklerin \u00f6nemini kavramak m\u00fcmk\u00fcn olmuyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Onun i\u00e7in, bilgisayar\u0131n\u0131z\u0131 g\u00fcnceller gibi i\u015finizi de kendinizi de g\u00fcncelleyin. G\u00fcncellenmeyi ertelemeyin. \u201cHele \u015fimdi bir dursun\u201d ya da \u201cNas\u0131l olsa b\u00f6yle de \u00e7al\u0131\u015f\u0131yoruz, niye de\u011fi\u015ftireyim ki\u201d diye bu g\u00fcncellenme i\u015fini ihmal ederseniz, biriken de\u011fi\u015fiklikler sizi ger\u00e7ekten yoracak boyutlara varabilir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hele ki, bu g\u00fcncellemeler teknoloji alan\u0131ndaysa... Hem ki\u015filer hem \u015firketler, \u00fcretim platformlar\u0131 ve hatta ekonomiler i\u00e7in teknolojik yo\u011funlu\u011fun y\u00fckseltilmesi bu 10 y\u0131lda daha b\u00fcy\u00fck \u00f6nem kazanacak. Bilgisayar merakl\u0131s\u0131 gen\u00e7lerin k\u0131saca \u2018upgrading\u2019 olarak tan\u0131mlad\u0131klar\u0131 bu seviye y\u00fckseltme i\u015flevini, s\u00fcreklili\u011fin bir nevi \u00f6n \u015fart\u0131 olarak g\u00f6rmek gerekiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Tedarik zincirinden de\u011fer zincirine... Fason \u00fcretimden markal\u0131 \u00fcr\u00fcne... Tekstilden teknik veya ak\u0131ll\u0131 tekstile... Geleneksel \u00fcretimden siber fiziksel sistemlere d\u00f6n\u00fc\u015f\u00fcm sa\u011flanamad\u0131\u011f\u0131 takdirde yeni d\u00f6nemde ayakta kalmak \u00e7ok zor olacak.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> G\u00f6r\u00fclece\u011fi \u00fczere, olup bitenin fark\u0131na varmak, kavramak ve gerekli \u00f6nlemleri almak kolay de\u011fil. \u00c7evremizdeki ger\u00e7ekleri g\u00f6rmek, sezmek gerekiyor. Dikkatsiz ve ihtiyats\u0131z olmamak gerekiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00dcstelik \u015fu ana kadar vurgulamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z konulardan daha ba\u015fka \u015feylerin de ayr\u0131t\u0131na varmam\u0131z laz\u0131m. Neyse... \u00c7ok uzatmayay\u0131m \u015fimdilik. Zaten \u2018yahu karde\u015flik, dur bir huzur ver\u2019 dedi\u011finizi duyar gibi oluyorum. Ama maalesef huzursuzlu\u011fun olmad\u0131\u011f\u0131 bir d\u00fcnya bir \u00fctopya... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> S\u00f6ylemedi demeyin: Yaln\u0131z mevcudu korumay\u0131 ve \u2018durumu idare etmeyi\u2019 ama\u00e7layanlar tasfiye olacak. \u2018Patronum ne dediyse yapt\u0131m\u2019 diyen g\u00f6lge y\u00f6neticiler de \u00f6yle... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00f6ylesi tarihin adeta h\u0131zland\u0131\u011f\u0131 d\u00f6nemlerde biraz stres iyidir. Sizi ger\u00e7eklerden koparmaz, gelece\u011fin risklerine kar\u015f\u0131 da korur. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Devam edece\u011fiz... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sa\u011fl\u0131cakla kal\u0131n. <\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>KATI H\u0130YERAR\u015e\u0130 S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130\u011e\u0130 ENGELL\u0130YOR<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Sadece teknolojiler \u00fczerine yo\u011funla\u015fan bir y\u00f6netim tarz\u0131, insanlar\u0131n davran\u0131\u015f ve hayat tarzlar\u0131ndaki de\u011fi\u015fimin alg\u0131lanmas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Keza, y\u00f6neticilerin belirli bir konuda uzmanla\u015fmas\u0131 da uzmanla\u015ft\u0131\u011f\u0131 konu d\u0131\u015f\u0131ndaki geli\u015fmeleri ve olgular\u0131 g\u00f6zden ka\u00e7\u0131rmas\u0131na yol a\u00e7abiliyor. Tablonun b\u00fct\u00fcn\u00fcne bakmayanlar\u0131n \u00f6nlemlerinin yetersiz kalmas\u0131 riski her zaman y\u00fcksek.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Gaflete d\u00fc\u015fmenin bir ba\u015fka nedeni kat\u0131 hiyerar\u015fi... \u00d6zellikle \u015firket i\u00e7i demokrasi s\u0131\u011f oldu\u011funda de\u011fi\u015fimi bizzat ya\u015fayan gen\u00e7 ku\u015fak \u00f6nerilerini karar vericilere iletemiyor. Bu da ak\u0131p giden hayat ile \u015firketin ba\u011flant\u0131lar\u0131n\u0131 kesiyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> De\u011fi\u015fimi yakalayarak ba\u015far\u0131ya ko\u015fmada esneklik de \u00e7ok \u00f6nemli. Gelecek y\u0131llarda nano-teknoloji biyo-teknoloji, genetik ve yapay zeka gibi g\u00f6rece yeni bilim dallar\u0131 ve teknolojiler, sanayinin geli\u015fen rotas\u0131nda ani ve sert virajlar, dik rampalar ortaya \u00e7\u0131karacak. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Asl\u0131na bakarsan\u0131z, \u2018cak\u2019 vurgusu gereksiz. \u015eimdiden \u00e7\u0131karmaya ba\u015flad\u0131 bile... <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> En iyisi \u015f\u00f6yle s\u00f6yleyelim: Bu 10 y\u0131lda y\u00f6neticiler, \u015firket i\u00e7i sorunlar kadar k\u00fcreselle\u015fme, salg\u0131n hastal\u0131klar ve \u00f6rne\u011fin elektronik cihazlar\u0131n kalite kontrol\u00fc konular\u0131nda ortaya \u00e7\u0131kan risklere de kafa yoracak.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kat\u0131 hiyerar\u015fi s\u00fcrd\u00fcr\u00fclebilirli\u011fi de engelliyor. Oysa, yeni d\u00f6nemde ayakta kalmak ve geli\u015fmek, ancak s\u00fcreklili\u011fe ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6ncelik vermekle m\u00fcmk\u00fcn olabilecek. \u0130ster bir fabrikada olsun, ister bir lokantada, duvarlar\u0131n i\u00e7inde y\u00f6netimin mutlak egemenli\u011fi yerine, y\u00f6neti\u015fim kavram\u0131n\u0131 hayata ge\u00e7irmek hayati \u00f6nemde. \u0130\u015fi y\u00f6netirken, \u00e7al\u0131\u015fanlar\u0131, \u00e7evreyi korumay\u0131, b\u00f6lgedeki insanlar\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 ve de iyili\u011fini hesaba katmak gerekecek. S\u00fcreklili\u011fi sa\u011flamak, ancak uzun vadeli \u00f6nlemlerle m\u00fcmk\u00fcn olacak.<\/span><\/p>  \t\t\t\t","slug":"10-yilda-tasfiye-olmamak-icin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"10 y\u0131lda tasfiye olmamak i\u00e7in\u2026","meta_description":"HAKAN G\u00dcLDA\u011e","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1086,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}